Geox
Founder : Mario Moretti Polegato
Executive Summery
Geox S.p.A. is an Italian company renowned for manufacturing breathable shoes and clothing that incorporate novel technology. In 2025, Geox aimed at improving its market performance via cost management, digitalization, and DTC channels development. Even amidst tough economic climate and reduced spending of consumers, the company managed to increase efficiency and minimize losses. Geox remained true to its values and principles of quality, innovation, and sustainability, making adjustments in accordance with market changes. Being a company with clear brand and global presence, Geox is determined to become more profitable and add value in the long run.
Company Overview
Geox S.p.A. is an Italian company producing fashion shoes and clothing that was established in 1995 by Mario Moretti Polegato. It should be noted that the company is known as the one whose head office is located in Montebelluna, Italy. The popularity of the company is caused by its patented technology that is characterized by breathability and water resistance of the products produced by the company. Geox S.p.A. operates through its owned stores, franchises and online sales in different countries.
Industry Overview
The Geox S.p.A organization falls under the global apparel and footwear industry, a fast-growing and innovative industry characterized by constant change and driven by fashion trends and innovations. This industry entails the design, production, distribution, and promotion of footwear, clothing, and accessories for both men, women, and children. The organization has been successful in establishing itself as an impressive brand within the industry owing to its innovative technology and product line characterized by breathability and waterproof features that give its products an edge over others in the market. Geox deals in casual and lifestyle footwear and apparel manufactured through revolutionary ventilation technology.
Financial Performance
Particular | 2025 (EURO 000’s) | 2024 (EURO 000’s) |
Revenue | 417645 | 453230 |
Cost of Good Sold | (273737) | (2946865) |
Gross Profit | 143908 | 158544 |
Selling and Distribution Exp | (31925) | (34043) |
Advertising and Promotion Exp | (17944) | (22070) |
General and Administrative Exp | (143227) | (160851) |
Other Income | 40174 | 43672 |
Net operating cost | (152922) | (173292) |
Operating Result | (9014) | (14748) |
Financial Exp and Income | (11407) | (13855) |
Income and Exp From investment | (8) | (1930) |
Profit before Tax | (20429) | (30533) |
Income Tax | 773 | (3624) |
Net Result | (19656) | (34157) |
EBITDA | 23974 | 20647 |
Graph
Chart
Key Financial Ratio
Particular | 2023 | 2022 |
Gross Profit margin | 34.5% | 35% |
Operating profit margin | -2.2% | -3.3% |
Net profit margin | -4.7% | -7.5% |
EBITDA margin | 5.7% | 4.6% |
Selling and Distribution exp Ratio | 7.6% | 7.5% |
Advertising and promotion Exp Ratio | 4.3% | 4.9% |
Int Coverage Ration | -0.79 Times | -1.06 Times |
SWOT Analysis
Strengths
Strong brand name that is recognized worldwide.
Development in breathable and waterproof technology.
Good distribution channels and websites.
Weaknesses
Decline in revenue in the recent past.
Dependence on the European market.
High costs.
Stiff competition from large shoe manufacturers.
Opportunities
Growing economies of emerging markets.
Growing popularity of e-commerce
Technological advancements.
Threats
Economic uncertainty and inflation.
Foreign competition from other manufacturers of shoes and garments.
Interference in supply chain management and growing prices of raw material.
Conclusion
A positive image has been established by Geox due to innovation and customer satisfaction. The firm had challenges in 2025 due to shifts in the market and lack of purchasing capacity on the side of the customers; however, the firm was able to increase its efficiency and effectiveness. Innovation, digitalization, and sustainability are some of the fields in which Geox can increase its business and earn higher profits in the future. It will be the means through which Geox will be able to earn money by overcoming industry challenges.
References
- Annual Report Geox
- Official website Geox