Bhumi Pednekar leads runway showcase as brand introduces D2C website

Garden Vareli hosted a launch event in Mumbai on April 6, 2026, to mark the introduction of its digital-first initiative. The event featured the unveiling of the brand’s new direct-to-consumer website. Actor Bhumi Pednekar appeared as the showstopper during the runway presentation.

Garden Vareli organized an event in Mumbai to announce the launch of its new digital-first phase. The event, themed "One Garden, Many Seasons," included a runway presentation and the unveiling of the brand’s D2C website, gardenvareli.com, by TCG Founder & Chairman Dr. Purnendu Chatterjee.

The fashion showcase was structured around five themes—Explore, Power, Celebrate, Connect, and Unwind—highlighting different styles from the collection. The presentation aimed to demonstrate the range and adaptability of the saree designs featured in the lineup.

Actor Bhumi Pednekar appeared as the showstopper for the event’s grand finale, presenting a Garden Vareli saree as part of the closing sequence.

The event also included a red carpet segment attended by fashion industry professionals and influencers. The venue was designed around a garden-inspired theme to align with the concept of the showcase.