FYUL Partners with TrusTrace to Expand Supply Chain Traceability and Compliance Systems

TrusTrace, a global supply chain traceability and compliance platform, has announced a strategic partnership with FYUL, the on-demand merchandise platform representing Printify, Printful, and Snow Commerce. The collaboration aims to strengthen supply chain visibility and compliance infrastructure across FYUL’s global manufacturing network.

FYUL operates across a wide supplier and manufacturing ecosystem and provides on-demand merchandise for global brands including MTV, NBC, Comedy Central, SpongeBob SquarePants, Coca-Cola, and Dunkin' Donuts.

The TrusTrace platform will be used to support FYUL in strengthening its supply chain data systems, including supplier mapping and compliance reporting.

"When you're producing merchandise for brands that are bought and loved by millions of people, the responsibility to get the supply chain right is real," said Isabella Holmgaard, Sustainability Director at FYUL. “TrusTrace replaces hundreds of manual emails with AI-validated data collection, creating a shared platform for information. As well as allowing us to do what is fundamentally right, this increased visibility keeps us ahead of complex regulations, and significantly accelerates our ability to onboard clients who demand the highest standards of transparency."

The partnership will focus on three main areas through the TrusTrace platform:

Supply Chain Mapping and Risk Assessment – Collecting data at supplier and product levels to identify and track risks across the manufacturing network.
Certificate Collection and Management – Centralizing supplier, facility, and product certificates in one place.
Compliance Readiness – Collecting required data points and documentation for EUDR and Digital Product Passport compliance, with reporting capabilities for brand partners and regulators.

"FYUL has built something genuinely difficult, a platform that makes on-demand manufacturing work at scale for some of the world's most recognized brands," said Shameek Ghosh, CEO and Co-Founder of TrusTrace. "This partnership is about making sure the supply chain data and transparency behind every product keeps pace with where regulations and brand partner expectations are heading. We're proud to be the infrastructure powering that next step."

TrusTrace is a supply chain traceability platform that enables brands and suppliers to standardize how supply chain and material traceability data is captured, digitized and shared. The company is headquartered in Stockholm, Sweden, with offices in India, France, Germany and the US. More information is available at www.trustrace.com.