Feetures Selects Centric PLM to Strengthen Product Development and Support Future Growth
Performance Sock Brand to Enhance Product Data Management, Visibility and Collaboration with Centric PLM
Centric Software® announced that Feetures has selected Centric PLM™ to improve product development visibility and establish a scalable foundation for future growth. The implementation is aimed at strengthening product data management, collaboration and operational efficiency as the company continues to expand its global business.
Centric Software® has announced that Feetures, a performance sock brand headquartered in North Carolina, has selected Centric PLM™ to strengthen product development visibility and build a scalable foundation for continued business growth.
Centric Software provides integrated, AI-powered enterprise solutions designed to support product development from concept to commercialization across industries including fashion, luxury, footwear, outdoor, home, consumer electronics, food & beverage, cosmetics & personal care, and multi-category retail.
Founded in 2002 as a family-owned business, Feetures specializes in running and athletic socks. The company has expanded into a multi-channel performance sock brand with more than 750 SKUs, with products sold globally through online platforms and brick-and-mortar retailers.
Explaining the company's decision, Song Anh Nguyen, VP of Product at Feetures, said:
“As Feetures has continued to grow, we’ve recognized how important centralized product data and cross-functional visibility are across the organization. We see PLM as an important step toward building more scalable and connected product development processes over time. Our focus right now is on creating a strong operational foundation that can support the business as we continue evolving.”
According to the company, its previous PLM system no longer met business requirements following rapid expansion.
Feetures selected Centric PLM for its spreadsheet-like interface, configurable workflows and product data management capabilities.
The Feetures product team stated:
“We were looking for greater flexibility in how we manage product information, collaboration and BOM versioning across teams. Centric PLM offered capabilities that aligned well with the way we expect our workflows and data needs to evolve over time.”
During implementation, the company expects the platform to improve visibility across product development, reduce manual tracking activities and enhance access to product information across departments. Feetures also expects the solution to support more transparent project tracking and facilitate faster decision-making.
As part of the next implementation phase, Feetures plans to integrate Centric PLM with its ERP system to improve data flow, reduce manual data entry and strengthen business insights. The company stated that these developments support its long-term strategy of scaling product development while maintaining product quality and performance.
Commenting further, Nguyen said:
"We've come to recognize how critical product data is to our business. It impacts everything from product creation and planning to sales, e-commerce, and customer service. As we've grown, we've invested in dedicated ownership and systems that help improve data accuracy, establish stronger processes, and provide broader access to product information across teams."
Sharing advice for companies evaluating PLM solutions, the Feetures product team said:
"One of the lessons we've learned is to think beyond your immediate requirements. As your business evolves, the complexity of product information and workflows often grows as well, so it's important to choose systems that can scale and adapt over time."
Fabrice Canonge, CEO of Centric Software, said:
“We are thrilled that Feetures, a company that shares our innovative spirit, is implementing Centric PLM. By creating a strong foundation for product data, visibility and collaboration, Centric PLM positions brands to scale with greater confidence. We look forward to working with Feetures as they continue building their digital product development capabilities.”