Excitement Builds for EDANA’s OUTLOOK™ 2025 in Budapest

EDANA has officially announced that preparations for OUTLOOK™ 2025 are progressing strongly, with hundreds of participants from over 50 companies already registered. The event, recognized as a leading platform for the absorbent hygiene products (AHPs) and nonwovens sectors, will be held in Budapest and is seeing high demand for exhibition and sponsorship opportunities.

So far, 12 exhibition booths have been booked, leaving only 8 available. This strong early interest reflects the event’s relevance and appeal to industry professionals globally.

The three-day agenda will dive into the latest developments in AHPs, regulatory compliance, competitiveness, and will include special sessions on wipes and start-ups. Known for its engaging and interactive format, OUTLOOK™ aims to foster collaboration and drive industry dialogue.

A major highlight of this year’s programme will be a keynote address by Ambassador Ivo H. Daalder, former U.S. Ambassador to NATO and President of the Chicago Council on Global Affairs. He will share valuable insights on how shifting global alliances are influencing international trade, and how businesses can strategically adapt in this evolving economic and geopolitical climate.

Networking opportunities will take center stage. Two evening cocktail events are planned:

• Day 1 will host a themed cocktail within the exhibition space, creating a relaxed environment for meaningful conversations.
• Day 2 will offer a cultural experience at one of Budapest’s iconic venues, further enhancing participant engagement.

Sponsorship packages are also available for companies wishing to increase their brand visibility both prior to and during the event—across digital platforms and on-site experiences.

Participants are encouraged to secure accommodation early, with preferential rates offered through the official platform. Given the limited exhibition space and growing registration numbers, EDANA invites all industry stakeholders to be part of this premier networking and knowledge-sharing event.