Everlane Launches Laufey-Led Fall 2025 Campaign

Everlane has officially launched its Fall 2025 campaign, “Laufey in Everland,” starring GRAMMY award-winning artist Laufey, marking the brand’s first-ever talent-led campaign. This initiative signals a fresh creative direction for Everlane, inviting audiences into a whimsical, cinematic world inspired by Laufey’s artistry and Everlane’s vision of clean luxury.

Alfred Chang, CEO of Everlane, said:

“Partnering with Laufey for our first talent-led campaign is a natural extension of who we are as a brand. Her artistry, global presence, and personal story align seamlessly with our values of timeless design, individuality, and cultural relevance. Laufey’s effortless style is distinctly Everlane, and through Laufey in Everland, she offers a fresh, personal perspective on the future of Clean Luxury. Better For You.”

The campaign film takes viewers on a journey where Laufey steps through a portal from her real home into “Everland,” a dreamlike miniature city that blends timeless style, musical identity, and self-expression. The film also showcases Everlane’s thoughtfully crafted Fall 2025 collection, designed for life’s most meaningful moments.

Laufey expressed her excitement:

“I’ve been a fan of Everlane for years, so it’s an honor to be the face of their first talent-led campaign. It means a lot to have my work and face represent this new era for Everlane, one rooted in longevity and quality above all. The short navy trench with t-strap leather shoes immediately felt like a Laufey song in an outfit, while the silky champagne dress is one I could see myself wearing onstage, perhaps paired with a bow!”

Throughout the campaign, Laufey highlights key pieces including the Leather T-Strap Flat, Wrap Mini Skort, Air Alpaca™ Short-Sleeve Cardigan, Cashmere Handkerchief, Blazer in Tailor Twill, and Slip Skirt in Silk Charmeuse — all reflecting Everlane’s commitment to accessibility, premium materials, and sustainable luxury.

As part of the collaboration, Everlane and Laufey will also release a limited-edition capsule collection on September 30, 2025, benefitting The Laufey Foundation. The collection includes a Crop Zip Hoody, Cropped Crew Fleece, Wide Leg Sweatpant, and Pocket Tee Shirt in multiple colorways, each featuring Laufey <3 Everlane embroidery in Laufey’s handwriting. The collection will be available online and in select stores.