Pitti Immagine - Filati 2026

Pitti Immagine Filat Motion. Because everything is movement, transformation, storytelling, progression.
The theme chosen for the winter editions of the Pitti Immagine fairs embodies the dynamism and the many inspirations that stem from this idea.

A collection of impressions that Chris Vidal and Tuomas Laitinen, respectively editor-in-chief and fashion director of SSAW, channel into the advertising campaign for the 98th edition of Pitti Immagine Filati. The image captures the complexity of the weave, the interlacing of threads, the texture of fabric – a movement that flows smoothly, like an abstract brushstroke ready to take shape, to become a garment.