7 SECRETS of Customer Relationship Management

7 SECRETS of Customer Relationship Management

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In the cutthroat competitive world, an organization needs its employees to acquire skills to build strong relationships with customers so that customers can be retained, expanded & new avenues be developed.

Customer Relationship Management systems compile data from a range of different communication channels, including a company’s website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.

With this backdrop, Confederation of Indian Industry is organizing a Virtual Training Programme on 7 SECRETS of Customer Relationship Management on 2 February 2023 (Thursday) from 1030 to 1300 hrs through Cisco Webex platform.

The virtual session will focus on the following:

ContentsLearning Objective
·         The critical imperative of any relationship – B.O.B.

·         3 Essence of relationship – VRS, Find Value Arbitrage, Right Research and Present Solutions

·         Relationship Challenge – A 3 Staged 5-minute participative activity

·         Introducing 7 S.C.R.E.T.S to be a Great Customer Relationship Manager

·         The Transformation in attitude, behaviour, and communication to win customers

·         B.O.B. – The Basic Principle of Any Long-Term Relationship is Balanced Flow of Benefits

·         V.R.S. – The 3 Essence of Any Relationship – VALUE, RESEARCH & SOLUTIONS

·         Session elucidates How VALUE ARBITRAGE can be found by good Research & served as Solution

·         The 7 S.E.C.R.E.T.S To Build & Retain Client Relationship are explained in contextual pertinence

·         Behavioral, Attitudinal & Communication Related Techniques of Self Transformation are explained

FacultyGagandeep Arora is a Motivational Speaker, Personality Development Coach, and a Competency Trainer. Gagan did his MBA from IIM-Ahmedabad & Mechanical Engineering from Delhi College of Engineering. Before founding GWEPP he had a 22 year long Corporate Career – where he has worked in several positions of Senior Management, Director & Member of Board at MNCs.


I am writing to you with a request to take advantage of this programme and nominate your concerned colleagues for the same.



CategoriesFees Per Delegate (INR)
CII MemberRs 2750/- (Inclusive of 18% GST)
Non-MemberRs 3250/- (Inclusive of 18% GST)


To register for this event please visit the following URL: https://cam.mycii.in/OR/OnlineRegistrationLogin.html?EventId=E000060575 →


Date And Time

February 2, 2023 to
February 2, 2023


Online event

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