Elkem Silicones Rebrands as Bluestar Silicones Following Ownership Transition
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Company revives the Bluestar Silicones brand, introduces a new visual identity, and confirms continuity for customers and partners.
Elkem Silicones has officially adopted the name Bluestar Silicones, marking a new phase in the company's development after Bluestar completed the acquisition of the majority of Elkem's silicones division on April 30, 2026.
The company is reinstating the Bluestar Silicones brand, which it previously operated under between 2007 and 2017. Alongside the name change, it has introduced a new visual identity and the tagline "Living the difference," reflecting its future direction within the silicones market.
“Returning to the Bluestar Silicones name reconnects us with an established brand and a recognized heritage while expressing our renewed ambition for the future,” said Sandy Chen, Head of Bluestar Silicones. “This is both a continuity move and a step forward for our company, our people, our customers and our partners.”
Headshot of Sandy Chen, Head of Bluestar Silicones
According to the company, the rebranding will be implemented gradually over the coming months, with the new identity being introduced across various business touchpoints and geographic markets.
The company stated that the transition has been designed to ensure continuity for customers and partners. Existing operations, products and business relationships will remain unchanged during the rollout.
Bluestar Silicones new brand – prototype of key visuals
Bluestar Silicones also confirmed that its manufacturing sites, production processes, raw materials, product names and commercial trademarks will continue without modification.
"Bluestar’s ambition is to build on the company’s strong industrial, scientific and commercial foundation to further invest in its development as a leading global player, while continuing to serve customers with the proximity, agility, market understanding and application expertise they have come to know us for,” Sandy Chen added.