Eleven British Outdoor Brands to Showcase at New OTS Village at ISPO Amsterdam 2026

New collective pavilion will bring leading UK outdoor brands together at ISPO Amsterdam to strengthen international business, distribution and export opportunities

Eleven leading British outdoor brands will come together at the new OTS Village at ISPO Amsterdam 2026, creating a collective showcase for the UK outdoor industry in an international setting. The initiative is being developed by the Outdoor Industries Association (OIA), Outdoor Trade Show (OTS), ISPO and Raccoon Media Group.

The OTS Village will take place at RAI Amsterdam on 4–5 November 2026, coinciding with the first edition of ISPO to be held in Amsterdam.

Eleven British Brands to Feature at OTS Village

The OTS Village will bring together 11 British technical outdoor brands under a Best of British banner.

Participating brands are:

1. Berghaus
2. Bridgedale
3. Craghoppers
4. DMM
5. Keela
6. Montane
7. Mountain Equipment
8. Rab
9. Sprayway
10. Terra Nova Equipment
11. Vango

At the centre of the Village will be an OIA & OTS area, designed to provide a meeting and networking point while highlighting the breadth of the British outdoor industry and its wider outdoor economy.

UK Outdoor Industry Gains International Platform

The initiative builds on the existing community and success of the UK’s Outdoor Trade Show. Through its collaboration with ISPO, OTS is extending this network internationally and creating an additional opportunity for participating exhibitors to showcase their products and establish business relationships across Europe and other markets.

The new Amsterdam format of ISPO is designed to bring together brands, retailers, distributors, buyers, industry leaders and communities from Europe and around the world.

OIA Highlights Collective Strength of British Brands

Andrew Denton, CEO of the Outdoor Industries Association, said:

“We’re absolutely delighted to see the OTS Village becoming a reality. Britain has an extraordinary outdoor industry, with brilliant brands, products, people and expertise, and there is something really powerful about taking that story to an international audience together.

“Eleven British brands standing alongside one another creates a much stronger presence than any of us could achieve individually. The OIA’s job is to engage, promote, represent and support our industry, and this is a great example of what can happen when OIA, OTS, ISPO, Raccoon Media Group and our members work together.

“ISPO’s move to Amsterdam also creates a really accessible European meeting place for our industry. We’re looking forward to welcoming buyers, retailers, distributors, international partners and plenty of familiar faces to the OTS Village in November.”

ISPO Sees OTS Village as a Community-Led Collaboration

Tracy Bebbington, Managing Director of ISPO, said:

“One of the things we’ve been really clear about with the new ISPO is that we want to bring the best communities in sport and outdoor together, rather than trying to recreate what already works. OTS and the OIA have built a brilliant community around the UK outdoor industry and bringing that into ISPO gives those brands a much bigger international platform while retaining the identity and relationships that make it successful.

“The OTS Village is exactly the kind of collaboration we want ISPO Amsterdam to enable. Eleven brilliant British brands coming together creates a real destination on the show floor and, importantly, gives international buyers and partners a very clear reason to come and engage with the UK outdoor industry.”

OTS Extends Its Industry Community

Marta Williams, Managing Director of MCS, OTS Organisers, said:

“We’re delighted to be working with ISPO and the OIA to create this opportunity for OTS exhibitors. OTS has always been about bringing the outdoor trade together, supporting the relationships that drive the industry and creating valuable opportunities for brands to do business.

“The OTS Village allows us to take that a step further. We can bring a group of leading British outdoor brands together under the OTS banner and give them a strong, recognisable presence at one of the industry’s most important international gatherings.”

Promoting British Outdoor Business Internationally

The OTS Village forms part of ISPO Amsterdam’s broader objective of connecting established national and sector communities with an international audience.

For the OIA, the initiative also supports efforts to strengthen the international profile of the UK outdoor sector and create opportunities for British companies to develop distribution networks, establish partnerships and expand exports.

The OIA will use its presence at ISPO to promote the UK as a market for global outdoor businesses seeking opportunities to do business, build partnerships and invest, while highlighting the collective strength of British outdoor brands.

Denton added:

“This isn’t simply about exhibiting at a trade show. It’s about reminding the international industry that Britain remains one of the world’s great outdoor markets, with an incredibly strong outdoor culture, some outstanding brands and a hugely valuable outdoor economy.

“We’re proud to be taking a little bit of the Best of British to Amsterdam.”

ISPO Amsterdam 2026

ISPO 2026 will be held at RAI Amsterdam. The Leaders Summit is scheduled for 3 November, followed by ISPO Expo on 4–5 November 2026.