Devang Dalal Launches Book on Retail & Better Sleep

At the 17th edition of HGH India, India’s leading trade show for home, lifestyle, and décor, Devang Dalal officially released his new book, The Retailer’s Sleep Bible. A veteran of India’s home textile industry, Dalal makes a strong argument that quality bedding is not just about comfort or design, but a central element in achieving better sleep.

In addition to being an author, Devang Dalal serves as Director at Bianca Home, a major Indian home textile brand and exclusive licensee of Nautica Home in India. Under his direction, Bianca Home has grown significantly—offering products like bed sheets, comforters, towels, and curtains through over 2,000 retail outlets nationwide, driven by design and strong infrastructure.

Drawing from more than a decade of hands-on experience in varied Indian markets, the book encourages retailers to go beyond selling physical products and instead position themselves as contributors to improved sleep quality. It provides simple, insightful guidance to help retail professionals understand the science of sleep and how product choice—materials, construction, climate compatibility, and lifestyle—affects customer wellbeing.

“This book was born out of hundreds of conversations with retailers across the country — from single-store owners to large-format chains. They all had questions, and many didn’t feel equipped to guide customers confidently,” said Devang Dalal. “The Retailer’s Sleep Bible is designed to change that. It’s a practical, jargon-free playbook for retail teams to upgrade their selling conversations, create value for consumers, and unlock better margins.”

Organized around seven core elements of bedding, the guide clarifies topics such as product selection, regional buying habits, customer psychology, and the physiological aspects of sleep. For retailers and B2B buyers, it acts as a blueprint to improve customer satisfaction, increase average ticket size, and build long-term loyalty.

The book includes a foreword by Kishore Biyani, Founder of Future Group, who notes,

“Category creation is a cornerstone of retail and consumer business, and Devang's sincere and insightful effort is a step forward in this direction. This exploration is a valuable resource for textile professionals and consumers alike, shedding light on a rapidly growing category.”

The Retailer’s Sleep Bible is now available for purchase at HGH India and via major platforms such as Amazon, Flipkart, and Pendownpress.com.

About Devang Dalal:
Devang Dalal, a Chartered Accountant and second-generation entrepreneur, has spent over 15 years in India’s home textile sector. Known for revitalizing his family’s business and launching international brand collaborations, his second book reflects his mission to simplify choices and enhance lives through better bedding.