Denim PV SS27 Highlights Innovation, Creativity and Sustainability
Denim Première Vision returns to Milan with a forward-looking SS27 edition, uniting global designers, innovators, and material pioneers to shape the future of responsible denim.
Denim Première Vision is set to return to Milan’s Superstudio Più on November 26–27, 2025, unveiling its Spring–Summer 2027 edition with a renewed focus on innovation, creativity, and the industry’s ongoing transition toward responsible design. Long recognized as a global meeting point for the denim value chain, the show continues to function as a forward-looking creative laboratory—bringing together leading brands, young designers, and pioneering material innovators to shape the next chapter of denim.
This year’s edition invites visitors into a future-driven exploration of denim culture, featuring a curated lineup of international exhibitors, exclusive collaborative projects, and a comprehensive program of talks and trend analyses.
Among the most anticipated voices at the show is trend forecaster Amy Leverton, founder of Denim Dudes, who will present her inclusive and sustainability-driven perspective. Leverton, known for her work with Levi’s, GAP, and H&M, remains one of the industry’s most influential interpreters of denim culture.
Another highlight is S|STYLE – DENIM LAB powered by KERING, a guest project backed by the Kering Material Innovation Lab (MIL). Curated by Giorgia Cantarini, S|STYLE showcases the work of emerging designers committed to sustainable creation, with eight rising talents presenting innovative concepts supported by MIL.
Creative directors Lisi Herrebrugh and Rushemy Botter of G-STAR will also take the stage, offering their visionary perspective on what it means to design for the future—where cultural insight, experimentation, and social engagement converge.
The show features strong creative direction within its own programming as well. Kristian Guerra, Head Designer at 44 Level Group, has conceptualized the Denim Forum, and will share his experimental interpretation of contemporary denim in a dedicated talk.
Sustainability and material innovation take center stage across the exhibition floor, with advancements ranging from cacao fiber textiles by Doors, bio-based dyes from Chloris Biochem, Emily Gubbay’s circular color system, and Calik’s zero-water dyeing method. Exhibitors such as Geocot, Stylem Takisada, Caitac, and ISKO reinforce the growing emphasis on responsible luxury through high-end, durable fabric innovations.
More than 65 international exhibitors will participate in the SS27 showcase, including a diverse mix of weavers (60%), garment makers (20%), accessory specialists (6%), and chemical producers (5%), creating a complete overview of the denim supply chain.
Key Highlights of the Show
Fashion District
The Fashion District doubles its footprint this season, presenting capsule collections and design collaborations from over 20 apparel and accessory labels. Exhibiting names include Daily Blue by Adriano Goldschmied, Demiurgo, Emina Batik, Fade Out Label, Gimmi Jeans, Hooded Myv, Kentroy Yearwood, Lucia Chains, Marios, Nik Gallo, Simon Cracker, Stripes Of-F Road, Tmmt Clothing, and Victor Hart.
S|STYLE – DENIM LAB Powered by Kering MIL
Founded in 2020 by Giorgia Cantarini, S|STYLE supports emerging designers keen to work with sustainable methods. The 2025 edition, created with Kering MIL, aligns with the group’s water-positive strategy for 2050 and will feature eight designers—Gerrit Jacob, Gisèle Claudia Ntsama, Institution, Jeanne Friot, Macy Grimshaw, Nadya Dzyak, Phan Dang Hoang, and Sia Arnika—whose creations merge creativity with responsible innovation. A site-specific installation crafted from recycled and denim materials will anchor this space.
G-STAR Creative Directors’ Seminar
G-STAR’s newly appointed creative leaders Herrebrugh and Botter will host an exclusive seminar on the future of denim design.
Trend Forecasting
Denim specialist Julieta Mercerat (Première Vision) and Amy Leverton (Denim Dudes) will deliver two in-depth SS27 trend seminars, exploring cultural stories and design trajectories that will shape the next generation of jeans.
Denim Index
This new sourcing hub features over 150 samples from 30 exhibitors, offering buyers and designers an immediate snapshot of the show’s global material offering.
Denim Forum
Conceived by Kristian Guerra, the renewed forum presents innovative materials and—new for this edition—an exhibition of silhouettes crafted from exhibitors’ fabrics to interpret the SS27 themes.
Sportswear International – 50th Anniversary
The legendary publication marks five decades in print with two special evening events held onsite on November 26, in collaboration with Denim Première Vision and Pioneer Denim.
Conferences & Talks
Wednesday, November 26, 2025
- 11:00–11:30 | Denim SS27 Masterclass: The Pulse of Change
- 12:00–13:00 | Innovation to Regeneration: The Future of Textile from Fibers to Fabrics
- 14:00–15:00 | Denim Dudes Future Forecast SS27
- 15:30–16:30 | Underrated: Exploring the Intersections of Industry and Design
Thursday, November 27, 2025
- 11:00–12:00 | Denim Dudes Future Forecast SS27
- 12:00–13:00 | From Legends to Legacy
- 14:00–14:30 | Denim SS27 Masterclass: The Pulse of Change
- 15:00–16:00 | Reinventing Color: The New Era of Sustainable Dyeing