Brand strengthens presence across India with immersive home décor retail format

D'Decor Home Fabrics has opened a new showroom in Kolhapur as part of its ongoing retail expansion across India. The launch reflects the company’s efforts to extend its reach in both metro and Tier-II markets.

D'Decor Home Fabrics has announced the launch of a new showroom in Kolhapur on March 27, 2026, marking a further step in its retail expansion strategy across India. The development adds to the company’s growing presence in the home décor segment.

The brand’s retail format focuses on offering a range of curtain and upholstery fabrics, bedding, and wallpapers, along with products from FabriCare by D'Decor. The portfolio includes features such as easy-clean fabrics, rugs, blinds, and related home décor solutions.

The Kolhapur showroom has been designed as a dedicated home décor retail space, displaying a wide selection of designs, textures, and patterns across multiple product categories. The store includes experience zones intended to allow customers to explore and interact with different fabric options and applications.

The showroom also features services such as Fit-To-Perfection, a made-to-measure offering for factory-finished curtains, along with Style Expert Service for design consultation. Additional offerings include automated blinds and product categories such as kids’ bedding.

With this addition, D'Decor continues to expand its footprint across metro and Tier-II cities, with its network spanning over 250+ cities across India.

“As we continue our retail expansion journey, the Kolhapur launch is a proud milestone for us. At D’Decor Home Fabrics, we believe every home is a canvas for self-expression, and this expansion allows us to bring global trends and design closer to our consumers. This moment reflects our long-term vision of building a nationally admired home lifestyle brand. Our growth is rooted in a legacy of innovation, design leadership, and trust. For decades, we have stood for reliability, aesthetic excellence, and value creation—principles that continue to guide our retail journey as we shape the future of Indian homes.” said Simone Arora, Creative Director, D'Decor Home Fabrics.

“As we scale our presence across India, the launch of the FabriCare & D’Decor Exclusive Showroom in Kolhapur reflects both our growth momentum and the strong trust we’ve built with our customers. We remain focused on delivering design-led, experience-first home solutions that blend innovation, quality, and functionality. Kolhapur represents a key strategic market for us, with its growing demand for premium home décor, making it an important focus area in our expansion journey. This milestone further strengthens our commitment to setting new benchmarks in the home décor space and accelerating our journey as category leader.” said Mr. Manish Dhaka, VP – Head India Sales, D'Decor Home Fabrics.

The company continues to expand its retail presence while offering a range of home décor products and services through its store network.