CMAI TRENDHAUS 2026 Concludes with Strong Business Results

The first edition of CMAI TRENDHAUS – India Brands Collective concluded in Mumbai on January 30, 2026, reporting an estimated business outcome of ₹1,100 crore for participating brands.

The invite-only booking fair brought together eleven apparel brands—Classic Polo, Easies by Killer, Gini & Jony, Indian Terrain, Integriti, Jr. Killer, Killer, Nostrum, Spykar, Status Quo and Twills—on a single platform. Buyer participation from across India over five days reflected growing interest in collaborative and structured seasonal buying formats.

Designed as a closed-door event, the platform allowed retail decision-makers to preview Autumn–Winter 2026 collections, engage directly with brand teams and place advance orders. The format was structured to enable focused discussions and uninterrupted business interactions.

Santosh Katariya, President, CMAI, said,
“The inaugural edition marked a strong and promising beginning. The platform demonstrated the effectiveness of curated, outcome-driven forums in strengthening the apparel industry’s ecosystem by enabling efficient seasonal planning, sharper business alignment and meaningful collaborations. TRENDHAUS facilitated deeper engagement and fueled long-term partnerships between brands and retailers, reinforcing a more professional and predictable approach to doing business. CMAI remains committed to enhancing this buying experience through a customized hospitality package that resonates with all stakeholders and continues to evolve as a high-impact, productive platform for sustainable growth.”

Charath Ram Narsimhan, Managing Director, Indian Terrain, said,
“CMAI’s inaugural TRENDHAUS offered a distinctive and engaging experience. This is the first time that select brands collectively decided to come together on a common platform to showcase their Autumn Winter collections, and it has been a unique experience altogether. Over the last five days, we have seen more than 1,800 retailers walk in, beyond our regular customers, allowing us to showcase our collection to a much wider audience.”

Harsh Agarwal, CEO, Gini & Jony, added,
“The experience at the inaugural event has been outstanding. Coming from a manufacturing background, I have seen similar platforms internationally, where retail bookings through a common forum are the norm. It is encouraging to see this format finally take place in India under CMAI where leading brands have come together. It makes the process easier for brands as well as for their retail partners, driving more efficient and focused business interactions. Platforms like TRENDHAUS mark a positive step forward for the Indian apparel industry, and we are delighted to be a part of this first successful edition.”

Hemant Jain, Joint Managing Director, Kewal Kiran Clothing Limited (KKCL), expressed,
“The experience at TRENDHAUS has been excellent, with very smooth and thoughtful management. From airfare to accommodation, CMAI team took care of everything, allowing brands to focus entirely on meeting clients, showcasing new products and driving sales. This level of support removes a lot of operational pressure and makes the platform highly effective. CMAI has consistently been a trusted and close association for us, and the team truly feels like family. We are very happy to have joined the fair at the very first invitation.”

Jayesh Shah, Promoter, Twills, said,
“This was a fabulous initiative by CMAI to bring national brands together on a common platform and it has strong potential going forward. The overall experience for invited buyers has been mixed, with some logistical challenges that can definitely be streamlined in future editions. From an industry perspective, apparel is seeing rapid change driven by evolving retail dynamics, fast-moving trends and increased focus on fabrics, fits and overall presentation.”

Sanjay Vakharia, Co-Founder & CEO, Spykar Lifestyle Pvt. Ltd., said,
“We are seeing a steady shift in consumers from value businesses and fast fashion brands to slow fashion and quality merchandise dispensing brands. Very clearly, an audience that prefers good quality and in-trend merchandise is being formed, and the exodus from value brands back into this cohort is steadily being seen. TRENDHAUS is an interesting format and it is still early days, but it has great potential, provided more like-minded brands participate in the future, which I am sure will be part of CMAI’s plan.”

Sivaram TR, Managing Director, Classic Polo, commented,
“Our experience at CMAI’s inaugural TRENDHAUS has been quite productive and the event has been very well organized. In terms of consumer trends for 2026, there are several takeaways emerging across styling and fabric, with denim continuing to evolve and changes being seen in patterns, particularly in menswear. Price points are also becoming more considered, reflecting a shift in consumer preferences.”

Bobby Arora, Director of Status Quo, said,
“Exhibiting at TrendHaus was an incredibly enriching experience for us. Being surrounded by some of India’s most innovative lifestyle brands created a dynamic environment for collaboration, learning, and meaningful buyer interactions. The platform truly celebrated creativity and forward-thinking strategy, making it a valuable space for brands like ours to showcase upcoming collections together and connect with the right retailers.”

Raj Nawani, Managing Director of Nostrum Fashion Pvt. Ltd., said,
“I would like to personally thank CMAI for creating an excellent platform like TrendHaus, where futuristic brands came together to showcase innovation and unique collections. The event truly enhanced the experience for customers and partners aspiring to grow big in the apparel industry. This is a strong step forward and will certainly create a positive difference in the clothing ecosystem. With further refinements and new ideas in future editions, this platform has the potential to become even bigger, smoother, and more impactful for the industry.”

TRENDHAUS was conceived to simplify and improve seasonal booking processes by offering a curated environment where collections could be viewed under one roof. The initiative supported time efficiency, brand visibility and structured pre-season planning.

During the five-day programme, more than 4,000 retail decision-makers participated in one-to-one meetings with brands. CMAI extended all-expenses-paid invitations to around 2,000 selected retail outlets, including multi-brand stores, exclusive brand outlets, large format retailers, e-commerce players and franchise partners. The event also featured networking dinners and interaction forums to support relationship building.

Each brand operated customised display spaces ranging from 4,500 sq. ft. to 30,000 sq. ft., enabling buyers to view upcoming collections in detail.

At the close of the inaugural edition, CMAI TRENDHAUS 2026 generated an estimated ₹1,100 crore in business for participating brands, highlighting growing interest in structured, collective booking platforms within the Indian apparel sector.