Chupps Footwear & INTO Creative Make History with Record-Breaking Wins at IAA Olive Crown Awards 2026

Chupps Footwear recorded a total of 12 awards at the IAA Olive Crown Awards 2026, including 10 Gold and 2 Silver recognitions. The achievement marks the highest number of wins for a single campaign in the award’s 16-year history. The awards were presented in Mumbai by the International Advertising Association (IAA) India Chapter.

Chupps Footwear, a D2C open-toe footwear brand, secured 12 awards at the IAA Olive Crown Awards 2026, including 10 Gold and 2 Silver. This marks the highest number of awards won by a single campaign in the 16-year history of the event.

Organised annually by the International Advertising Association (IAA) India Chapter, the Olive Crown Awards recognise sustainability-focused creative communication. The 2026 edition received close to 300 entries from more than 60 brands.

Chupps Footwear, in collaboration with INTO Creative, received key titles including Green Brand of the Year and Green Advertiser of the Year. The brand also secured Gold awards across Out-of-Home, Digital, and TVC categories.

INTO Creative, in its first year of operations, was awarded Green Agency of the Year and Green Campaign of the Year.

The campaigns included a biodegradable outdoor installation constructed using bamboo, clay, coconut rope, and hay, designed to disintegrate over time, along with the message “100% Biodegradable — Exactly Like This Billboard.” This was followed by the Mitti ad film (2025), which focused on the brand’s biodegradability concept.

The awards received include:

Press - Consumer Products - Gold
TVC / Cinema - Consumer Products – Gold (Earth film)
TVC / Cinema - Consumer Products – Silver (Water film)
Digital – Consumer Products – Gold (Earth film)
Digital – Consumer Products – Silver (Water film)
Out-Of-Home – Consumer Products - Gold
Young Green Writer of the Year – Tiya Padhi, Into Creative
Young Green Art Director of the Year – Devam More, Into Creative
Green Campaign of the Year – Into Creative
Green Agency of the Year – Into Creative
Green Advertiser of the Year – Chupps footwear
Green Brand of the Year – Chupps footwear

Yashesh Mukhi, Founder, Chupps Footwear, said:
“We didn’t set out to win awards. We set out to prove that comfort, design, and sustainability don’t have to be trade-offs. These recognitions tell us that people are noticing and that matters. But the real win is when someone wears Chupps and forgets they’re wearing sustainable footwear. They just know it feels right.”

Santosh Padhi (Paddy), Founder & Chief Creative Officer, INTO Creative, added:
“We are happy that in the first year of Into Creative, we were able to create such a significant impact by winning a historic dozen-metal haul. These meaningful awards will always remain special for us, as the partnership between Chupps Footwear and Into Creative has helped raise the standards of this kind of work.”