China Debuts BIRD Fair for Womenswear Innovation in Shenzhen

China is launching its first international trade show dedicated to innovation in women's fashion—BIRD Fashion Fair 2025, hosted by the China National Garment Association (CNGA). This landmark event will be held from June 11 to 13, 2025, at the Shenzhen Convention & Exhibition Center (Futian), welcoming over 800 exhibitors across 34,000 square metres. The fair will run concurrently with Intertextile Shenzhen apparel fabrics and Yarn Expo, offering a unified platform for the textile and apparel industry.

Located in the heart of the Greater Bay Area (GBA)—one of China’s most vibrant economic zones with a population of over 86 million and a GDP exceeding USD 2 trillion—the event will spotlight brands from Shenzhen, Guangzhou, Hangzhou, and Zhengzhou. This region is renowned for its creative talent, advanced manufacturing infrastructure, and global fashion influence, making it a vital hub for the evolution of Chinese womenswear on the international stage.

BIRD 2025 is set to become a strategic platform that merges innovative design, smart production, and sustainable fashion. It aims to build bridges between domestic brands and international markets, fostering global partnerships and collaborative creativity under the theme BOLD / INTELLIGENT / RELENTLESS / DESIGN.

The fair will span four exhibition halls, showcasing the full spectrum of womenswear—from dresses, trousers, knitwear, and activewear to sun-protective clothing, accessories, shoes, scarves, and bags. Attendees can expect premium services such as tailored business matchmaking, trend forums, curated fashion shows, and product showcases by leading brands.

To enhance the experience for international guests, BIRD 2025 offers multilingual support, complimentary pre-registration, hotel and transport assistance, and streamlined logistics for a hassle-free visit. The region’s top-tier infrastructure ensures convenient access and efficient networking opportunities for buyers, designers, and manufacturers alike.

BIRD 2025 is not just a trade show—it is the gateway for China's womenswear sector to reach new heights globally through innovation, technology, and inspired design.