CHIC 2025 to Spotlight Fashion Trends, Innovation & Markets
CHIC 2025 (Autumn Edition), China's largest and most influential fashion and lifestyle trade fair, returns to the National Exhibition and Convention Center in Shanghai. From 2 to 4 September 2025, the event will bring together over 800 exhibitors across 53,000 sq. m., and is expected to welcome more than 60,000 visitors. Under the vibrant theme “Fashion Picnic in Autumn,” CHIC will serve as a dynamic space for both business and creative collaboration.
Positioned as a forward-looking platform for the global apparel supply chain, CHIC focuses on high-quality fashion labels, emerging global markets, and curated matchmaking between professional buyers and leading brands. The event highlights China’s evolving fashion industry while encouraging meaningful dialogue, innovation, and commercial growth.
A Curated Showcase of Fashion Innovation
CHIC 2025 will host nine themed exhibition zones, offering a complete view of current industry trends and innovation. These include:
- CHIC SELECTED – Market leaders with a focus on quality and creativity
- CHIC Impulses – Designer-led innovations
- Denim World, Sports Outdoor, Tailoring Journey, Fashion Tech, The Wardrobe, Unique Specialties, and Accessories/Footwear/Bags
Each section is crafted to foster collaboration and showcase forward-thinking collections, particularly for the Spring/Summer 2026 season.
Business Meets Creativity: A Fashion Picnic Theme
The "Fashion Picnic" theme adds both aesthetic and functional depth to the event. Natural design elements and interactive installations provide spaces for informal networking, inspiration, and discovery. From creative meeting zones to trend installations, the event offers an immersive experience in both style and strategy.
Strategic Networking and Matchmaking
CHIC continues to be a top-tier business matchmaking platform, having facilitated over 1,000 targeted sessions and connecting more than 600,000 professionals to date. In its Spring 2025 edition, CHIC attracted 165,000 trade buyers, over half of whom were first-time visitors. The upcoming autumn edition will continue these tailored sessions to support retailers, manufacturers, and fashion startups in tapping into new markets and establishing international trade links.
Knowledge Exchange and Industry Shows
CHIC TALKS, a forum for expert seminars and discussions, will feature sessions with key industry figures, brands, and global organizations addressing market trends, sustainable practices, and innovation. CHIC SHOWS, the event’s runway segment, will spotlight top fashion houses and collaborative showcases from national design bodies, offering a visual spectacle of cutting-edge styles.
Digital Integration via WeChat
The CHIC WeChat Mini Programme remains a critical digital companion for the event. It offers a streamlined user experience for visitor registration, business matchmaking, and live streaming, serving as a core tool for both exhibitors and attendees.
CHIC 2025 September edition merges commerce with creativity—creating a vibrant, open-space fashion experience that blends style, strategy, and collaboration. A must-attend for those shaping the next chapter in global fashion.