Brand Concepts Secures Superdry Travel Gear & Handbags License in India

Brand Concepts partners with Reliance Brands Limited to expand Superdry’s lifestyle accessories portfolio in India.

Brand Concepts Ltd., a key player in India’s premium lifestyle licensing space, has secured exclusive rights from Reliance Brands Limited (RBL) to design, manufacture, and distribute Superdry-branded travel gear, handbags, and small leather goods across the Indian market.

Brand Concepts Ltd., India’s leading specialist in licensed fashion and lifestyle accessories, has announced a strategic licensing partnership with Reliance Brands Limited (RBL) to strengthen Superdry’s presence in the travel gear and accessories category in India.

Under this exclusive agreement, Brand Concepts Ltd. will design, manufacture, and distribute Superdry’s Travel Gear, Handbags, and Small Leather Goods (SLGs), aiming to build a strong and scalable business presence within the fast-growing lifestyle accessories segment.

Superdry’s signature mix of vintage Americana aesthetics, Japanese-inspired graphics, and refined British craftsmanship will be at the heart of the new product range. Combining Brand Concepts’ design and category expertise with Superdry’s global identity, the collaboration will deliver products that blend modern style with practical functionality for Indian consumers.

“We are delighted to partner with Reliance Brands Limited to accelerate Superdry’s presence in travel gear and accessories,” said Mr. Abhinav Kumar, Co-founder, Brand Concepts Ltd. “Superdry already enjoys strong brand affinity in India, and this partnership enables us to strategically build the category, creating collections that are both stylish and functional while reflecting Superdry’s global legacy of quality and durability.”

The new collection will roll out in phases across major e-commerce platforms and premium department stores, with plans to launch Exclusive Brand Outlets (EBOs) in Tier-1 cities. These outlets will offer customers an immersive Superdry retail experience and further strengthen the brand’s lifestyle positioning in India.