Brand Concepts Ltd Wins Viva La Juicy Award for Juicy Couture

Brand Concepts Ltd’s launch of Juicy Couture India earns recognition at Authentic Showcase Fall 2025, celebrating innovation and market impact.

Brand Concepts Ltd, the exclusive licensee and operator of Juicy Couture in India, has been honoured with the prestigious Viva La Juicy Award at the Authentic Showcase Fall 2025. This accolade recognises the company’s outstanding brand execution, strategic market launch, and innovative efforts in establishing Juicy Couture as a prominent lifestyle brand in India.

The award celebrates remarkable accomplishments across the Authentic Brands Group network, highlighting Brand Concepts Ltd’s expertise in translating global fashion labels into fast-growing, culturally resonant businesses in the Indian market.

Abhinav Kumar, Co-Founder of Brand Concepts Ltd, said, “We are honoured to be recognised with the Viva La Juicy Award at the Authentic Showcase Fall 2025. This milestone reflects our team’s creativity, dedication, and meticulous brand management. Introducing Juicy Couture to India has been a collaborative, purpose-driven journey, and this recognition reinforces our commitment to delivering retail experiences that meet global standards.”

The accolade underscores Brand Concepts Ltd’s proficiency in designing high-impact brand strategies and cultivating meaningful connections with consumers. It marks another key achievement in the company’s expanding portfolio of international lifestyle brands.

In March 2025, Brand Concepts Ltd launched Juicy Couture in India, unveiling a vibrant collection of handbags, satchels, totes, clutches, backpacks, luggage, and lifestyle accessories. Each piece embodies Juicy Couture’s signature mix of glamour, youthful spirit, and practical elegance, bringing the Los Angeles-inspired aesthetic to India’s fashion landscape.