Bosideng (F.Y. 2024-2025)

Executive Summary

Bosideng is a leading apparel company in China. The company focuses on branded down jackets and apparel products. The company’s brands are Bosideng, Snow Flying, Bengen, Bogner, and Moose Knuckles. During 2025, the company has strong financial performance. The company has faced challenges of change in economics. The company invests in innovation, research and development, AI, digital transformation, etc. The company has improved its customer and operation through retail strategy, and online and offline shopping.

Company Overview

Bosideng was established in 1976. Bosideng is a leading apparel company in China. The company focuses on branded down jackets and apparel products. The company’s brands are Bosideng, Snow Flying, Bengen, Bogner, and Moose Knuckles. During 2025, the company has strong financial performance. The company has faced challenges of change in economics. The company primarily focuses on design, development, manufacturing, and sale of banded down apparel. The company operates ladieswear brands such as JESSIE, BUOU BUOU , KOREANO, and KLOVA.

Bosideng operates in the apparel industry globally. This industry handles fashion trends, technology innovation, digital retailing, growing demand for sustainability, etc. During 2025, the company has strong financial performance. The company has faced challenges of change in economics. The company primarily focuses on design, development, manufacturing, and sale of banded down apparel.

Financial Performance (Year ended as on 31, march 2025)

Particulars	2025 (RMB million)	2024 ( RMB million)
Revenue	25,901,713	23,214,033
Cost of sales	(11,061,857)	(9,380,493)
Gross profit	14,839,856	13,833,540
Other income	492,098	216,076
Selling and distribution expenses	(8,523,799)	(8,055,089)
Administrative expenses	(1,652,317)	(1,507,860)
Impairment losses on goodwill	(171,000)	(70,000)
Other expenses	(17,955)	(19,111)
Profit from operation	4,966,883	4,397,556
Finance income	371,344	374,212
Finance costs	(167,028)	(216,363)
Net finance income	204,316	157,849
Share of losses of associates and joint venture	(21,962)	(14,195)
Profit before taxation	5,149,237	4,541,210
Income tax	(1,596,494)	(1,421,074)
Profit for the year	3,552,743	3,120,136
Profit attributable to :
Equity shareholders of the company	3,513,913	3,074,072
Non-controlling interests	38,830	46,064

Source: Annual report of Bosideng of 2025

Key Financial Ratio

Particulars	2025	2024
Current ratio	2.0	1.7
Gross profit margin %	57.3	59.6
Operating margin %	19.2	18.9
Net profit margin %	13.6	13.2
Gearing ratio %	5.3	18.0

Source: Annual report of Bosideng of 2025

SWOT Analysis

Strengths

1.Bosideng is a leading apparel company in China.

2. This company has strong financial performance.

3. The company has a strong retail network.

4.The company has a strong focus on innovation, sustainability, AI, etc.

Weaknesses

1.The company highly depends on apparel business.

2.The company depends on customer spending.

Opportunities

1.The company’s demand is growing for outdoor apparel etc.

2.The company can expand its business.

3.The company has adapted to AI, digital retail, etc.

Threats

1.The company has strong competition from global apparel brands.

2.There can be economic slowdown and uncertainty in the market.

3.Change in consumer preferences.

4.There can be a rise in raw material costs.

Conclusion

Bosideng is a leading apparel company in China. The company focuses on branded down jackets and apparel products. During 2025, the company has strong financial performance. The company has faced challenges of change in economics. The company invests in innovation, research and development, AI, digital transformation, etc. The company has improved its customer and operation through retail strategy, and online and offline shopping. Bosideng is well-established for future growth.