Bombay Dyeing Stops Counterfeit Product Sale in Hyderabad, Urges Consumers to Buy Through Authorised Channels

Company intervenes to halt unauthorised residential society sale and issues guidance on identifying genuine Bombay Dyeing products.

Bombay Dyeing has prevented an alleged counterfeit product sale in a residential housing society in Hyderabad, as part of its ongoing efforts to address the circulation of unauthorised products sold under its brand name. The company also reiterated its guidance for consumers to purchase products only through authorised sales channels.

Bombay Dyeing announced that it has stopped an alleged counterfeit sales event that was scheduled to take place in a residential housing society in Hyderabad.

According to the company, flyers had been distributed within the housing society promoting "Bombay Dyeing" bedsheets at heavily discounted prices, including "Buy 1 Get 2 Free" offers. After becoming aware of the promotion, Bombay Dyeing coordinated with the concerned housing society, resulting in the cancellation of the planned sale.

The company stated that it has observed an increase in counterfeit products being marketed through temporary exhibitions and residential society sales, where consumers may believe they are purchasing genuine Bombay Dyeing merchandise. According to the company, such products do not meet the quality and manufacturing standards associated with the brand.

Sources at Bombay Dyeing said:

"The company remains committed to taking prompt action against counterfeit products and unauthorized sales. Customers should purchase Bombay Dyeing products only through authorised retail stores, trusted online marketplaces, and official sales channels to ensure authenticity."

How to Identify Genuine Bombay Dyeing Products

Bombay Dyeing has advised customers to verify the following before making a purchase:

• Official QR-coded hologram sticker that allows customers to verify product authenticity.
• Official Bombay Dyeing name and blue logo on the product and packaging. Any unauthorised use of the brand name or logo should be treated with caution.
• Designs matching Bombay Dyeing's official catalogue and authorised product range.
• Premium-quality fabric and finish, as counterfeit products often use inferior materials and workmanship.
• Authentic packaging, since counterfeit products may feature imitation or misleading packaging.

The company has also advised customers to purchase products only through:

• Authorised Bombay Dyeing stores
• Trusted retail partners
• Official online sales channels
• Verified e-commerce platforms

Customers can locate authorised stores through the company's official store locator.

Authorised Online Purchase Channels

E-commerce platforms:

• Amazon
• Flipkart
• Myntra
• Nykaa

Quick commerce platforms:

• Zepto
• Blinkit
• Swiggy

According to the company, it continues to monitor unauthorised sales and take action where counterfeit products are identified. Bombay Dyeing also stated that it is working with local authorities, residential communities, retail partners and other stakeholders to help curb the circulation of counterfeit products and reduce fraudulent sales practices.