Blissclub Adds CBO & Marketing Head to Drive Growth

Blissclub, India’s leading apparel brand designed exclusively for Indian women, has announced two significant leadership hires to strengthen its growth strategy. Kshitij Torka has been appointed as Chief Business Officer and Sushma R Rao as Head of Marketing, reflecting Blissclub’s commitment to scaling operations, building deeper community engagement, and shaping the next phase of its growth journey.

As Chief Business Officer, Kshitij Torka will lead business strategy, operational excellence, and revenue growth initiatives. Bringing extensive experience from senior roles at Grofers/Blinkit and The Boston Consulting Group, Kshitij has a proven track record in driving strategic expansion, brand-building, and operational efficiency for consumer brands.

Meanwhile, Sushma R Rao will take charge as Head of Marketing, where she will lead brand strategy, consumer market insights (CMI), and creative direction. Sushma transitions from Mullen Lintas Pvt Ltd, where she successfully led brand strategy across national portfolios, including Tata Tea and GRT Jewellers, and brings a wealth of experience in fashion, lifestyle, and FMCG.

Welcoming the new leaders, Minu Margeret, Founder & CEO of Blissclub, said:

“We are excited to welcome Kshitij and Sushma to our leadership team. Their diverse expertise and fresh perspectives will help us accelerate our mission of inspiring more Indian women to move. This marks an important step in building the right leadership foundation for the next chapter of Blissclub’s journey.”

Sharing his thoughts, Kshitij Torka said:

“I am thrilled to join Blissclub – a brand that is redefining comfort for Indian women and stands for style and empowerment. By combining innovation with authenticity, it has strengthened its voice and is a leader in the apparel category. The journey so far has been inspiring, and I look forward to building on this strong foundation to create an even more impactful presence in the market.”

Sushma R Rao added:

“Blissclub isn’t just making clothes—it’s building India’s first-ever technical movement wear, thoughtfully designed for the way we live and move. And it’s a brand with a compelling voice. I’m excited to build on this foundation while scaling meaningful presence.”

With these key appointments, Blissclub is poised to strengthen innovation, expand its community initiatives, and solidify its leadership position in India’s fast-growing activewear market.