Blackberrys Celebrates 30 Years with Summer Social and New Menswear Collection in Hyderabad

Exclusive event at the Banjara Hills store introduces the ‘Own the Room’ proposition and showcases the brand’s latest collection.

Blackberrys, one of India’s leading menswear brands, organised an exclusive consumer event at its Banjara Hills store, bringing together customers for an evening centred on style, interaction and the unveiling of its latest collection.

The event also introduced the brand’s new proposition, ‘Own the Room’, which reflects Blackberrys’ approach to contemporary menswear. According to the company, the proposition builds on its three-decade association with dressing Indian men through tailored apparel designed for professional and social occasions.

The new collection is presented under the theme ‘Style That Shapes the Room’ and combines traditional tailoring with features intended to offer greater comfort and ease of movement. The range includes high-waisted formal trousers, Cosmo Shirts with a more relaxed fit, and garments made using TechPro and UnWrinkle fabric technologies. These fabrics are designed to provide breathable, easy-care options suitable for work, travel and everyday wear.

Held at the Banjara Hills store, the event allowed guests to explore the collection through styling sessions and product displays, offering an opportunity to examine the fabrics, fits and design elements featured in the new range.

The company said the event aligns with its focus on creating consumer engagement beyond the retail experience by offering customers direct interaction with the brand and its latest products.

Purvaa Kapadia, VP – Brand Experience, Blackberrys, said: “For over three decades, Blackberrys has believed that great style gives a man the confidence to own any room he walks into. Our new collection brings that idea to life — for today’s man. Who moves effortlessly between work, travel and social occasions without ever compromising on sophistication. Hosting our patrons in Hyderabad let us share that story in person, and there is no better way to celebrate what Blackberrys has always stood for.”

The latest Blackberrys collection is now available at the brand’s stores across India and through its online platform.