Bharat TULIP 2025 Strengthens Artisan Market Access in India

A National Platform Connecting Artisans With Buyers and Industry Leaders

The Bharat TULIP – Seller Buyer Meet 2025 in New Delhi brought artisans, industry stakeholders, and government officials together to boost collaboration, enhance visibility, and expand opportunities for India’s traditional craft sector.

The Ministry of Social Justice & Empowerment, Government of India, through the National Backward Classes Finance & Development Corporation (NBCFDC), hosted the “Bharat TULIP – Seller Buyer Meet 2025” today at the Dr. Ambedkar International Centre, Janpath, New Delhi.

The event was inaugurated by Shri Amit Yadav, Secretary, Ministry of Social Justice & Empowerment, in the presence of senior officials, industry representatives, and artisan groups.

Inaugration of Bharat TULIP Seller Buyer Meet

During his address, Shri Amit Yadav emphasized the invaluable role of Indian artisans, calling them the true custodians of the country’s cultural wealth. He noted that their craft preserves a living connection to India’s identity. He further highlighted that the Bharat TULIP platform reinforces the government’s “Vocal for Local” mission by enabling artisans to evolve from “Local to Global”. Yadav reiterated that the initiative is dedicated to safeguarding artisans’ futures by expanding entrepreneurship opportunities and ensuring they receive recognition, dignity, and sustainable income. He added that Bharat TULIP empowers the next generation to inherit both cultural pride and pathways to advancement.

Shri Amit Yadav, Secretary, Ministry of Social Justice & Empowerment meeting artisans at Bharat TULIP Seller Buyer Meet

Featuring participation from over 20 artisans from various regions, the event displayed more than 100 handicraft product categories. Artisans from marginalized communities showcased culturally rooted craftsmanship that contributes to India’s artistic heritage. The platform enabled them to connect directly with buyers, institutional stakeholders, and industry leaders, helping forge long-term commercial linkages. The interactions reinforced the importance of India’s craft sector in shaping the creative economy and advancing the nation’s vision of an inclusive and self-reliant Viksit Bharat.

Bharat TULIP continues to evolve as a national-level initiative dedicated to broadening market access and strengthening the overall craft ecosystem. NBCFDC remains committed to equipping artisans with visibility, market knowledge, and essential resources to succeed in competitive environments. The Seller Buyer Meet reaffirmed these efforts by positioning traditional crafts not just as cultural symbols but as engines of economic empowerment and dignified livelihood creation.

The program also included interactive discussions, live craft demonstrations, and B2B networking sessions, giving buyers insight into the stories, techniques, and cultural traditions behind each handcrafted product. These engagements deepened appreciation for artisan work and opened opportunities for future exhibitions and partnerships.