Bemberg™ and Anita Dongre Launch ‘BREATH’ Collection to Mark 50 Years of Bemberg Exports to India
18-piece ready-to-wear collection highlights a decade-long collaboration focused on craftsmanship and material innovation
Bemberg™ and designer Anita Dongre have introduced BREATH, a ready-to-wear collection featuring 18 key silhouettes, continuing a collaboration that has spanned a decade. The launch coincides with the 50th anniversary of Bemberg™ exports to India, marking a milestone in the brand’s presence in the country.
The collection combines design elements inspired by natural landscapes with garments created using Bemberg™ fibre, which the company states is gentle against the skin and biodegradable in soil and marine environments under certain conditions.
Bemberg™ and Anita Dongre Present ‘BREATH’ Collection
Bemberg™ and Anita Dongre have unveiled BREATH, a ready-to-wear collection comprising 18 key silhouettes. The launch comes during the 50th anniversary of Bemberg™ exports to India, reflecting a long-standing collaboration between the fibre brand and the Indian fashion designer.
Commenting on the occasion, Takeshi Iitaka, Former General Manager of Bemberg Sales & Marketing Department 2, Asahi Kasei, Japan, said:
"This year marks the 50th anniversary of Bemberg's exports to India. We are delighted to collaborate with Anita Dongre, who shares many common philosophies regarding craftsmanship, in this momentous year."
Collection Inspired by Nature
The BREATH collection features day and evening wear designed around a nature-inspired colour palette, including shades representing tropical greenery, rainforests, clear skies and ocean tones.
The range includes draped stoles, cascading lengths, translucent sarees, asymmetric necklines and fluid hems. According to the collection details, the garments are designed for subtropical climates, with an emphasis on lightweight construction and ease of wear.
Use of Bemberg™ Fibre
The collection is made using Bemberg™, a fibre described by the company as being gentle against the skin and biodegradable in soil and marine environments under certain conditions.
The company also states that the biodegradability of Bemberg™ has been certified by a third-party testing organization.
Continuation of a Decade-Long Collaboration
According to the announcement, Anita Dongre has worked with Bemberg™ for the past ten years, with BREATH representing the latest collaboration between the designer and the fibre brand.
Speaking about the collection, Anita Dongre said:
"There's a kind of joy that only comes from making something with care. Not just for the woman who will wear it, but for the soil it will one day return to. That's the practice I keep coming back to."
The collection is positioned around craftsmanship, material selection and environmental considerations while marking the shared milestone between Bemberg™ and Anita Dongre.