BE GREEN HEROES Launches International True Sustainability Competition 2026
Global sustainability competition introduces Web3-based recognition and learning initiatives for post secondary students
BE GREEN HEROES, in collaboration with Clean Recycling Initiative™ and HEAT-MX™, has announced the launch of the International True Sustainability Competition (ITSC) 2026. The competition was previously known as the International Sustainability Marketing Competition (ISMC).
The initiative invites post secondary students from around the world to develop campaigns focused on raising awareness about environmental misinformation driven by narratives based on surface-level perceptions rather than scientific foundation.
According to the organisers, the previous edition, ISMC 2024, involved nearly 1,500 students from 702 post secondary institutions across 120 countries.
The 2026 edition introduces Web3-based recognition for registrants, participants, and winners, in addition to monetary prizes for competition winners. Organisers stated that the updated format is intended to expand participation opportunities and integrate the competition into the BE GREEN HEROES learning platform.
“We are pleased to once again present this global event, now offering enhanced learning experiences and Web3 based recognition for all participants. We paused the competition in 2025 to focus on integrating it into the BE GREEN HEROES learning platform under the LEARN. EARN. ACT. principles. The result is a stronger program, where participants access free learning materials and earn certificates for Green Hero Coins (GHC), with tokens to be issued upon official launch,” said Sae Chang.
“This truly innovative platform connects science based learning with recognition through Green Hero Coins and enables participants to engage in BGH’s operational decisions. While this competition is currently open to post secondary students, similar opportunities will soon be extended to the general public and high school students,” he added.
The organisers stated that multiple information sessions will be conducted across three time zones to support international participation and provide additional details about the competition.
Further information is available on the official website: BE GREEN HEROES ITSC 2026