Basic Prints Expands Digital Production With Second Kornit Apollo System
Kornit Digital LTD. (NASDAQ: KRNT) stated that Basic Prints has expanded its digital manufacturing operations with the addition of a second Kornit Apollo Direct-to-Garment (DTG) platform. The development reflects a strategic shift toward a digital-first production approach.
Established more than 30 years ago, Basic Prints supplies leading UK high street retailers, licensed music programs and private label fashion brands with garment manufacturing and decoration services. The company has now transferred most of its UK production from conventional screen printing to fully automated digital mass production.
With two Apollo systems operating at industrial scale, each capable of producing thousands of prints per day, Basic Prints has adjusted its production model to address the speed and variability of current retail demand. The expanded capacity supports rapid replenishment, the handling of complex graphics without setup constraints, and immediate design changes while maintaining industrial-level quality.
The Apollo platform integrates loading, printing, curing and unloading into a single automated workflow. By removing traditional screen preparation and reducing labor requirements, the system enables digital mass production at scale.
“This is not about just adding capacity. It’s about redefining how apparel is produced at scale,” said Ronen Samuel, Chief Executive Officer at Kornit Digital. “Basic Prints has moved most of its production from screen to digital and is running thousands of prints per day on each of their Apollo systems. That shift gives them the freedom to change designs instantly, manage complex graphics with ease, run short- or mid-sized orders without setup limitations, and deliver consistent quality at industrial volumes, proving again that digital is ready for mainstream retail production.”
The shift toward high-volume digital manufacturing closer to end markets allows retailers to reduce inventory exposure, shorten delivery times and respond quickly to changes in demand. The approach aligns with a broader industry move toward flexible, data-driven production models.
“We have spent more than three decades manufacturing garments for the UK retail market,” said Kieran Hickey, Founder of Basic Prints. “Digital production is no longer an add-on to our business. It is now the backbone of how we operate. With two Apollo systems in place, we can deliver industrial scale with the flexibility modern retail demands. It simplifies our operations, increases speed-to-market, and allows us to support our customers with greater responsiveness than ever before.”