Aviva India Appoints Harshit Agrawal as Head of Marketing

Aviva India has announced the appointment of Harshit Agrawal as Head of Marketing. Agrawal brings more than 16 years of experience in marketing, brand strategy, and digital transformation across financial services and advertising sectors. In his new position, he will oversee the company’s marketing operations and initiatives.

Agrawal has more than 16 years of professional experience in marketing, brand strategy and digital transformation. Before joining Aviva India, he held senior roles at Clix Capital and Muthoot Blue Group. In these positions, he was involved in initiatives aimed at strengthening brand presence, increasing digital adoption and improving customer engagement.

Earlier in his career, Agrawal worked with BC Web Wise and Dentsu Webchutney, where he contributed to integrated marketing strategies and campaigns for multiple brands.

At Aviva India, Agrawal will lead the marketing department and oversee activities related to brand positioning, customer engagement and marketing programmes aligned with the organisation’s growth plans.

Commenting on the appointment, Asit Rath, MD & CEO said, “At Aviva, we are on a journey of transformation, building a progressive, customer-first brand that moves beyond conventional marketing. Harshit’s contribution will be instrumental in elevating our marketing capabilities, and strengthening our position as a future-ready organization.”

Sharing his thoughts, Harshit Agrawal, Head of Marketing, Aviva India, said, “Aviva has always stood out as a progressive organisation, constantly evolving with new innovations and a forward-looking strategy. It truly inspires me to build on this momentum, moving beyond traditional approaches to create campaigns that resonate with customers, elevate the brand, and reflect Aviva’s shift from protection to prevention. I look forward to shaping an impactful marketing narrative that drives trust, engagement, and sustainable growth.”

The company stated that the appointment forms part of its efforts to strengthen marketing capabilities and support its long-term strategic objectives.