Autumn Fair 2026 to Spotlight New Brands and Product Launches Ahead of the Golden Quarter

More than 1,250 exhibitors, over 500,000 products and 20,000+ buyers expected as Autumn Fair returns to NEC Birmingham with Glee co-location.

Autumn Fair is set to return to the NEC Birmingham from 6–9 September 2026, offering retailers access to new products, emerging brands and sourcing opportunities as they prepare for the Golden Quarter and the start of 2027.

The Golden Quarter continues to be a key period for retailers, covering seasonal demand from Halloween and Christmas through to Valentine's Day, Mother's Day and Easter. The event is designed to support buyers seeking flexible purchasing opportunities, enabling them to respond to changing consumer trends and expand product ranges without committing too far in advance.

This year's edition will coincide with Glee on 8–9 September, creating a combined buying event for the home, gift, garden and fashion sectors. Together, the exhibitions are expected to feature more than 1,250 exhibitors, over 500,000 products and 20,000+ buyers.

New Brands and Exclusive Exhibitors

According to the organisers, more than 25% of brands participating are new to Autumn Fair, while over 30% will exhibit exclusively at the event. Buyers will be able to explore products across Gift, Home, Fashion, Greetings, Stationery, Beauty & Wellbeing, Kids, Toys & Play and lifestyle categories.

Returning exhibitors include Puckator, Chalk UK, CGB Giftware, Repeat Repeat, Bomb Cosmetics, Ancestors Group, Ampersand Fragrance, Fikkerts, Heaven Scent, The English Soap Company, Rockshop Wholesale, Pacific Lifestyle and Lows of Dundee.

Product Pavilions Highlight Emerging Businesses

The newly renamed Product Pavilions, formerly known as the New Business Pavilions, will showcase emerging brands, new product launches and retail innovations.

Within the Gift Pavilion, exhibitors include TINIT, Radiance B2B, The Candle Carousel®, Gift Candle, Celestial Irias Apothecary, Everyday Womtras™ and Tawny Owl Wood.

The Fashion Pavilion will feature brands including Plántica, which develops accessories using plant-based materials such as mushroom leather, pineapple fibre and seaweed textiles.

Additional fashion exhibitors include Wild Spirit Sportswear, Eighth Hour, Bloomed in Wild, QC Fashion, House of Jamoti, Lovemark, Rangers Outdoor Wears, EX-IT, Jean Express, Flax Barn Jewellery, Costalia and Oak & Willow Designs. International brands APPARIS and Tretorn will also participate.

Gift, Beauty and Food Categories Expand

The Gift section includes exhibitors such as Kunstsokken, Squishable, Artcuts, SONG Art & Craft, Craftstone, The Gift Guys Group, Unique Home London, Parks London, Cue Logic, Pen Paper Gift, Inspire CNC, Jambo Jewellery, Crux Puzzle, Heritage Playing Cards, Xbrella, Repeat Repeat and Little Moment Melts.

A new Food & Drink destination will debut in 2026, featuring gourmet gifting products, artisan food brands and premium confectionery. Exhibitors include Norfolk Jar Kitchen and Lakrids by Bülow, with onsite sampling planned during the event.

The Beauty & Wellbeing destination will welcome new exhibitors including Highland Soap Company, Ritual Spirit, Nougat London, Arthur Betsy, Cosy Cosmetics, Little Moments Melts, Good Ventures, K Co Cosmetic, Edit Five and The Woodpile Provisions.

Returning exhibitors include Bomb Cosmetics, which plans to introduce more than 80 new products, alongside The English Soap Company, Fikkerts, Ivy & Twine, Best Kept Secrets, Heaven Scent Incense and Sense Aroma.

Kids, Home and Retail Solutions

The Kids, Toys & Play section will include JigglyBitz, Blade & Rose, 3D Gift, Cryptic Killers and Reydon Sports.

In Greetings, Stationery & Wrapping, exhibitors include Jellow Cards, Lydia Mae, Bladen Box, Raspberry Blossom and Collins Debden.

The Everyday category introduces Clearance Giant, while the Home destination features exhibitors including Pacific Lifestyle, Hug Rug / Phoenix Textiles, Lows of Dundee, McGowan & Rutherford, Roura Candles, Lotus Imports, Lyn Mason Atelier, Home Edit, Ambiente Europe and Sparta Décor.

Additional brands include Hill Interiors, Malini, Bronte by Moon, Inis, The Otters Brook Collection, Culinary Concepts, Satchville, Wilde Java, Terrace & Garden, Casa Verde, Nordic Style, Walton & Co and DM Brands.

Within Retail Solutions, visitors can explore services from Squashed Pixel, Barclays Business Banking and the National Cyber Resilience Centre Group (NCRCG).

Commenting on the event, Matthew Mein, Event Director at Autumn Fair and Glee, said:

“Retailers know that success during the Golden Quarter starts long before the festive season arrives. Buyers are looking for fresh ideas, exciting new products and trusted suppliers that can help them create compelling ranges and stand out from the competition. With more than a quarter of our exhibitors new to the show, over 30% exhibiting exclusively at Autumn Fair, and Glee joining us on 8–9 September, we're creating an unrivalled buying opportunity where retailers can discover newness, spot emerging trends and source across multiple categories all under one roof. The breadth of product, inspiration and expertise available this year makes Autumn Fair an essential destination for buyers preparing for their busiest trading period.”

Autumn Fair 2026 will take place from 6–9 September 2026 at the NEC Birmingham, while Glee 2026 will run from 8–10 September 2026 at the same venue.