ASPA Highlights Authentication and Traceability as Key to Securing India's Supply Chains
Association cites CRISIL Intelligence survey showing 89% of consumers have purchased counterfeit products at least once
On the occasion of World Anti-Counterfeiting Day, the Authentication Solution Providers' Association (ASPA) urged industries to increase the adoption of authentication and traceability technologies to combat counterfeit products and improve trust across supply chains.
For nearly three decades, ASPA has worked to raise awareness about the risks associated with counterfeiting while promoting authentication and traceability technologies aimed at protecting consumers, brands and supply chains. According to the association, its member companies collectively protect thousands of brands worldwide through physical, digital and phygital authentication solutions that verify product authenticity and improve supply chain visibility.
Counterfeit products continue to impact sectors including pharmaceuticals, agrochemicals, FMCG, automotive components, consumer durables and industrial products. The association noted that counterfeiting results in financial losses while also posing risks to consumer safety, public health and brand reputation.
CRISIL-ASPA Survey Highlights Consumer Exposure
The CRISIL-ASPA State of Counterfeiting in India 2025 Report includes findings from a consumer survey conducted by CRISIL Intelligence across 1,639 respondents in nine cities.
According to the survey:
- 89% of consumers reported purchasing a counterfeit product at least once.
- Consumers estimate that nearly 29% of products available in local markets are counterfeit.
Commenting on World Anti-Counterfeiting Day, Mr. Ankit Gupta, President of ASPA, said:
"As ASPA completes 28 years of advancing authentication and traceability, the findings of the CRISIL-ASPA State of Counterfeiting in India 2025 Report serve as a stark reminder of the scale of the challenge before us. The consumer survey, conducted by Crisil Intelligence across 1,639 respondents in nine cities, reveals near-universal exposure to counterfeits, with 89% of consumers reporting that they have purchased a counterfeit product at least once. Consumers also perceive that 29% of products available in local markets are counterfeit. These findings underscore the urgent need for wider adoption of authentication and traceability solutions. By embedding trust, transparency, and product verification into supply chains, we can better protect consumers, strengthen brand integrity, and build a safer marketplace for all."
Focus on Industry Collaboration
ASPA stated that it has contributed to anti-counterfeiting initiatives through industry research, awareness campaigns, publications, policy advocacy, stakeholder engagement and knowledge-sharing activities.
The association said it continues to work with industry representatives and policymakers to encourage wider implementation of authentication and traceability technologies and promote best practices across sectors.
Upcoming Traceability & Authentication Forum
As part of its ongoing initiatives, ASPA announced that it will host the next edition of its Traceability & Authentication Forum (TAF), bringing together stakeholders from industry, government, technology and academia to discuss product authentication and transparent supply chains.
On World Anti-Counterfeiting Day, the association reiterated that addressing counterfeiting requires coordinated efforts across stakeholders and that authentication and traceability technologies will continue to play a central role in supporting safer and more transparent supply chains.