ASICS Partners with Tata Steel World 25K Kolkata as Official Sports Goods Partner
ASICS Running Club to launch in Kolkata as the brand’s first ARC chapter in East India
ASICS has partnered with the Tata Steel World 25K Kolkata as its Official Sports Goods Partner, marking the Japanese sportswear brand’s first association with the World Athletics’ first Gold Label 25K. The partnership also includes the launch of the ASICS Running Club (ARC) in Kolkata, its first chapter in East India.
ASICS Running Club Expands to East India
Active across several major cities in India, ARC is ASICS’ running community platform offering structured training programmes, group runs and coaching support for runners across different levels.
With its Kolkata launch, ARC will provide the city’s running community with a platform for training, interaction and progression beyond race day.
The 11th edition of the Tata Steel World 25K Kolkata is scheduled for Sunday, December 20, 2026, and is expected to bring together thousands of runners.
ASICS to Engage with Runners Around Race
As the Official Sports Goods Partner, ASICS will engage with the running community through promo runs, an immersive presence at the PLAYSCAPE Expo and the ASICS House on race day.
ASICS athletes and Running Club coaches will also be present to interact with and support runners during the event.
The partnership forms part of ASICS’ continued participation in India’s running ecosystem, including its involvement with major running properties and running communities.
The brand’s approach is rooted in its founding philosophy of ‘Sound Mind, Sound Body’, which connects movement with physical and mental well-being.
Rajat Khurana, Managing Director, ASICS India & South Asia and Executive Officer, ASICS Corporation, said, “Running sits at the heart of ASICS, and our investment in India’s running ecosystem reflects the importance we place on the sport and the communities built around it. Our first association with the Tata Steel World 25K Kolkata brings us closer to one of the country’s most established running communities, while the launch of the ASICS Running Club (ARC) in Kolkata allows us to deepen our relationship with the runners. Our focus is on creating more opportunities for runners to participate, train and progress. This is closely aligned with our founding philosophy of Sound Mind, Sound Body and our belief in the positive role movement can play in everyday life.”
Procam International Welcomes Partnership
Vivek Singh, Joint Managing Director, Procam International, said, “We are delighted to welcome ASICS to the Tata Steel World 25K Kolkata. Our association has spanned more than a decade, growing in step with India’s running ecosystem. What is particularly significant today is how far that running movement has come, from a sport once pursued by a few to the fastest growing sport in India, embraced by a rapidly growing community. ASICS’ commitment to running goes beyond the race itself, and the launch of the ASICS Running Club in Kolkata will further strengthen the connection with the city’s running community.”
The Tata Steel World 25K Kolkata partnership adds to ASICS’ engagement with the running community in India, while the launch of ARC establishes the brand’s presence in East India.