ASICS Partners with Freshworks Chennai Marathon 2027 and Launches Running Club in Chennai
The Japanese sportswear brand will serve as the marathon’s Official Sports Goods Partner, while its ASICS Running Club will offer year-round training and community engagement for runners in the city.
ASICS has announced its partnership with the Freshworks Chennai Marathon (FCM) as its Official Sports Goods Partner, alongside the launch of the ASICS Running Club (ARC) in Chennai. Announced on October 13, 2026, the initiatives aim to strengthen the brand’s engagement with the city’s running community through race participation, regular training and coaching support.
The partnership combines ASICS’ presence at the annual marathon with a year-round community platform designed to help runners train together, build consistency and progress at different stages of their running journey.
Freshworks Chennai Marathon to Mark Its 15th Edition
The Freshworks Chennai Marathon will take place on January 3, 2027, marking its 15th edition. Powered by Chennai Runners, the event will feature four race categories: the Full Marathon, Twenty Miler, Half Marathon and 10K.
As Official Sports Goods Partner, ASICS will engage with participants during the race build-up and event weekend. Activities will include ASICS Running Club training sessions, promotional runs, the marathon expo and ASICS House. ASICS athletes and coaches will also join the event.
ASICS Running Club Expands to Chennai
The launch of ARC Chennai extends ASICS’ running community in India to the city. The club will organise regular training sessions and group runs, supported by coaching, to give runners opportunities to train collectively and work towards their individual goals.
The initiative is intended to establish a consistent connection with runners beyond the marathon itself, with activities focused on training, shared experiences and progress.
ASICS Highlights Its ‘Sound Mind, Sound Body’ Philosophy
Rajat Khurana, Managing Director, ASICS India & South Asia and Executive Officer, ASICS Corporation, said:
“The growth of running culture in India reflects a broader shift in how people are approaching fitness and well-being, with the sport becoming an increasingly important part of everyday life. Chennai has a strong foundation in this culture, and the Freshworks Chennai Marathon has played an important role in bringing runners together over the years. For ASICS, our partnership with the marathon and the launch of ARC Chennai are an opportunity to deepen our roots in the city and support runners through regular training, progression and community. It is an extension of our ‘Sound Mind, Sound Body’ philosophy and our belief in the role that movement plays in helping people lead healthier, more active lives.”
Chandrasekar M, Race Director, Freshworks Chennai Marathon 2027, said:
“Our partnership with ASICS is a natural extension of the Freshworks Chennai Marathon’s commitment to strengthening the culture of running in Chennai. ASICS brings a strong performance heritage and a deep understanding of what drives runners, making it a natural partner for an event that has grown alongside the city’s running culture. As we enter our 15th edition, this association adds further strength to the marathon and reinforces our shared ambition to make running more accessible, engaging and rewarding for participants. We look forward to building on this partnership and contributing to the continued growth of running in Chennai.”
The partnership and the launch of ARC Chennai mark a further step in ASICS’ engagement with India’s running community, combining participation in a major city marathon with ongoing opportunities for runners to connect and train.