ASICS marks third year as partner of Cognizant New Delhi Marathon 2026

ASICS has confirmed its third consecutive year as Official Sports Goods Partner of the Cognizant New Delhi Marathon (CNDM) 2026. The company has named the GEL-CUMULUS™ 28 as the featured running shoe for the event. The announcement highlights ASICS’ ongoing engagement with India’s running community under its ‘Move Your Body, Move Your Mind’ campaign.

ASICS, the Japanese sportswear brand, has announced the third year of its association with the Cognizant New Delhi Marathon (CNDM) 2026. The company has designated its latest performance running shoe, the GEL-CUMULUS™ 28, as the hero product for the marathon.

As the Official Sports Goods Partner, ASICS stated that it will continue its efforts to engage with India’s distance-running community while promoting holistic wellbeing. Under its ‘Move Your Body, Move Your Mind’ campaign, the brand has worked with experienced New Delhi Marathon runners to highlight long-term running journeys aligned with its philosophy of sound mind in a sound body.

ASICS has positioned the GEL-CUMULUS™ 28 as a shoe designed for everyday performance, known globally for balanced cushioning and versatility. The updated version includes FF BLAST™ MAX cushioning for energy return, PureGEL™ technology in the heel for shock absorption, an engineered mesh upper for breathability, and a FLUIDRIDE™ outsole intended to support smooth transitions and traction. The model is intended for neutral runners seeking a stable and cushioned ride for training and competitive running.

In addition to footwear, ASICS has introduced the Cognizant New Delhi Marathon race day range, which includes high-performance apparel with ACTIBREEZE™ technology, ROAD 2-IN-1 5IN shorts, NAGINO Run adjustable tights, and accessories such as a breathable running cap and socks. The range has been designed to improve airflow and comfort for runners during training and on race day.

Commenting on the partnership, Rajat Khurana, Managing Director, ASICS India and South Asia, said, “The Cognizant New Delhi Marathon reflects the growing maturity of India’s running ecosystem, where runners are increasingly focused on consistency, injury prevention and wellbeing. Our association with Cognizant NDM 2026 underscores ASICS’ long-term investment in this space. Through innovation, retail expansion and community driven initiatives, we are committed to enabling runners at every stage of their journey. The GEL-CUMULUS™ 28 represents our focus on delivering performance with comfort, in line with our ‘Sound Mind, Sound Body’ philosophy.”

Speaking on the occasion, Mr. Nagaraj Adiga, CMD at NEB Sports Entertainment Pvt. Ltd. said, “Our focus has always been on creating an inclusive and professionally managed marathon experience for runners across categories. Partnering with ASICS for Cognizant New Delhi Marathon 2026 enables us to enhance this experience through access to high-quality products, knowledge and support systems that help runners perform better.”

ASICS stated that it will continue to expand its presence in India through partnerships with major running events and investments in community initiatives, athlete development and product innovation. As part of its collaboration with the Cognizant New Delhi Marathon 2026, the company plans to conduct community runs, training support programmes, recovery-focused activations and digital engagement activities.

The GEL-CUMULUS™ 28 is available in India through ASICS exclusive brand stores, select multi-brand outlets and online platforms at https://www.asics.co.in/collection/neutral-cushion-shoes/gel-cumulus.html?page=1