ASICS Marks 17 Years with Tata Mumbai Marathon, Launches GEL-NIMBUS 28
ASICS has commemorated 17 years of association with the Tata Mumbai Marathon (TMM) by unveiling its latest flagship running shoe, the GEL-NIMBUS™ 28, reinforcing its long-term commitment to India’s fast-growing running and wellness ecosystem. The launch took place at the ASICS store on Linking Road, Mumbai, in the presence of Indian actor, entrepreneur, and fitness advocate Dino Morea.
As the Sports Goods Partner for Tata Mumbai Marathon 2026, the global Japanese sportswear brand also revealed its exclusive marathon merchandise collection, strengthening its connection with one of India’s most iconic sporting events and the community it represents.
Positioned as the hero silhouette for TMM 2026, the GEL-NIMBUS™ 28 builds on ASICS’ legacy of performance-driven innovation. Known worldwide for its cloud-like cushioning and exceptional comfort, the latest iteration delivers a weight reduction of more than 20 grams compared to its predecessor. This enhancement ensures a smoother, more effortless ride while retaining the plush cushioning that has defined the franchise.
Alongside the footwear launch, ASICS introduced the limited-edition TMM 2026 SM Graphic T-Shirt, inspired by Mumbai’s evolving Coastal Road. The design captures the city’s momentum and forward movement, using the engineered framework of the roadway as a metaphor for connection, ambition, and progress. The illustrated running shoe featured on the T-shirt further reinforces the spirit of movement and milestone-driven performance.
The merchandise range is complemented by high-performance running essentials, including 2-IN-1 4IN Shorts, a breathable Mesh Cap, and Light Mesh Ankle Socks, curated to help runners remain cool, dry, and focused during both training and race day.
Speaking on the occasion, Mr. Rajat Khurana, Managing Director, ASICS India and South ASIA, said,
“India is entering a defining decade for performance sport, with running emerging as one of the most influential pillars of this momentum. Our 17-year association with the Tata Mumbai Marathon reflects our belief in the power of such platforms to inspire healthier, more active lifestyles. The introduction of the GEL-NIMBUS™ 28 marks another step in our journey to bring global innovation to Indian athletes and runners. As the Sports Goods Partner for Tata Mumbai Marathon 2026, we aim to create deeper value through science-backed products, meaningful on-ground engagements, and a renewed focus on the mind–body connection.”
Echoing this sentiment, Anil Singh, Managing Director, Procam International, said,
“ASICS has been an integral part of the Tata Mumbai Marathon journey, and their commitment to elevating the runner experience continues to energize this event year after year. As we prepare for the 21st edition, the excitement across the city is palpable. We look forward to another edition where Mumbai’s indomitable spirit, passion, and resilience take over the streets once again, a true celebration of #HarDilMumbai.”
The unveiling of the GEL-NIMBUS™ 28 and TMM 2026 merchandise brought together athletes, partners, and members of the running community, setting the stage for a dynamic and connected marathon season ahead.
Beyond Mumbai, ASICS continues to strengthen India’s running ecosystem through partnerships with major events such as the New Delhi Marathon, Bengaluru’s TCS World 10K, and the recently concluded NMDC Hyderabad Marathon 2025. Through innovation-led footwear, performance apparel, and community-centric initiatives, the brand remains focused on empowering runners at every level.
The official Tata Mumbai Marathon merchandise is available at select ASICS stores in Mumbai and Pune, and online at https://www.asics.co.in/tata-mumbai-marathon.