Arvind Limited Opens Arvind Denim Lab at Denim City Amsterdam
New European hub to support denim design, product development, wash innovation and customer collaboration
Arvind Limited has launched the Arvind Denim Lab (ADL) at Denim City Amsterdam, creating a dedicated European hub for denim design, product development and innovation. The facility marks Arvind Limited's first physical design and product presence in Europe and is intended to strengthen its engagement with fashion brands across the continent.
Located at Bellamyplein 53, 1053 AT Amsterdam, the facility will connect European market insights with Arvind's design, technology, product development and vertically integrated manufacturing capabilities in Ahmedabad.
New Hub Focuses on Denim Innovation
Denim City Amsterdam brings together a workshop, academy, retail store and laboratory, providing a collaborative environment for mills, brands, designers and wash specialists involved in denim development.
The Arvind Denim Lab will offer trend-led capsule collection development, co-creation workshops, wash development programmes, and an always-on showroom and sampling studio for European customers.
Punit Lalbhai, Vice Chairman, Arvind Limited, said, “The opening of Arvind Denim Lab in Amsterdam is a significant milestone in bringing our innovation capabilities closer to the global hub of fashion ecosystem. As a state-of-the-art platform for design and product development, the Lab will encourage advancement in denim innovation, and brings together modern manufacturing capabilities with a focus on sustainability. The opening of ADL Amsterdam is part of our strategy to globalise our manufacturing and customer service footprint. We will continue to expand such presence across the continent of Europe and UK with the key focus of tapping the opportunity arising out of recently concluded FTAs in those geographies.”
Connecting European Customers with Ahmedabad Teams
A dedicated team based in Amsterdam will work with Arvind's design, technology and product development teams in Ahmedabad.
The setup is intended to enable closer collaboration with European brands from the early stages of product development, while connecting customer requirements and market trends with Arvind's manufacturing and innovation capabilities.
Karan Ojha, CEO-Wovens, Head Marketing COE, Arvind Limited, said, “Amsterdam is at the heart of Europe's denim ecosystem and provides an ideal environment for customer collaboration and product innovation. The new hub enables us to work more closely with brands from the earliest stages of product development, helping translate ideas into commercially successful collections with greater speed and efficiency.”
Strategic Access to European Markets
The Amsterdam hub provides access to customers and markets across the Netherlands, Germany, Scandinavia, France, Italy and Spain.
Through the facility, Arvind aims to provide customers across these markets with greater speed, flexibility and responsiveness during product development.
The company said the Amsterdam presence forms part of its broader strategy to expand its manufacturing and customer-service footprint in Europe and the UK.