Artisans united at NIFT Craft Bazaar for Sustainable Craft Future

By Prachi Khandelwal

The NIFT craft bazaar atmosphere 2025 at Moti Daman fort area provided an inspiring stage for a thought provoking discussion on the evolving landscape of traditional crafts. A panel discussion brought together a panel of master artisans – Rekha bhen (bead work), Vaishali Soni (silver Jaipur jewellery), Jai Shree bhen Chawda (mirror work), Naseema bhen (bandhani work), Budha bhai (leather work), Ranjan Kumar (patch and coir work), Rakesh Dubaria (fabric jewellery), and Jayanti bhai (pataola saree) – to explore pathways for the upliftment of their invaluable skills.

A key focus of the engaging session was the transformative role of social media. Artisans shared powerful testimonies of how digital platforms have become indispensable tools. These platforms offer numerous advantages, enabling them to reach wider audiences, transcending geographical limitations and connecting with customers globally. This direct engagement allows artisans to build personal relationships with buyers, fostering loyalty and gaining valuable feedback on their creations. Furthermore, social media empowers artisans through visual storytelling, allowing them to showcase the intricate details, the craftsmanship, and the rich stories behind each unique piece, fostering deeper appreciation and desire. Importantly, these platforms provide a cost-effective marketing avenue, making promotion and sales more accessible and affordable. The conversation discussed the vital significance of government support in nurturing craft diversification and sustainability. Artisans emphasized the need for initiatives that encourage design innovation, fostering the creation of contemporary products that appeal to modern tastes while preserving traditional techniques. Skill development programs offering training in new techniques and technologies are crucial to enhance their craft and marketability. Facilitating access to essential resources such as raw materials, financial assistance, and market linkages is also paramount. Moreover, encouraging collaboration opportunities between artisans, designers, and institutions can foster creativity and drive growth within the sector. Students from NIFT Daman threw insightful questions that sparked engaging dialogues about the future of craft in the digital age and the crucial need to bridge traditional knowledge with contemporary market demands. This interaction between experienced masters and budding design professionals added a valuable exchange of ideas and perspectives. The panel discussion served as a powerful platform, not only recognizing the immense skill and dedication of these artisans but also highlighting the critical roles of technology and supportive policies in ensuring the continued flourishing of India's rich craft heritage. The energy and insights shared has left a lasting impression, fostering a deeper appreciation for the artistry and illuminating the pathways towards its vibrant future.