Archroma Unveils High IQ® Lasting Color at PERFORMANCE DAYS
Archroma, a global leader in specialty chemicals and sustainable solutions, is set to introduce its enhanced High IQ® Lasting Color assurance program at PERFORMANCE DAYS in Munich. With elevated performance standards, this initiative addresses the growing consumer demand for longer-lasting garments. Additionally, Archroma will showcase its comprehensive range of end-to-end textile solutions, designed to help brands meet the evolving needs of the sportswear, athleisure, and workwear industries—delivering both sustainability and high performance.
Innovative Solutions for Sustainable Performance Apparel
"With a forward-thinking approach to sustainable functional fabrics, Archroma empowers brands to meet modern consumer expectations—from superior comfort and fit to advanced moisture management, odor control, and vibrant, long-lasting colors. PERFORMANCE DAYS provides the perfect platform for us to share innovations that add value and drive differentiation in a competitive market," said Dhirendra Gautam, VP Marketing, Archroma.
Garments That Stay Vibrant, Wash After Wash
Archroma is evolving its well-established High IQ® performance assurance program, integrating its latest innovative and sustainable textile effects. The updated program, featuring refreshed hangtags and labels, will help mills and brands deliver superior performance, protection, and comfort while complying with stringent industry standards.
The first reintroduced program, High IQ® Lasting Color, utilizes Archroma’s cutting-edge color-retention technologies, ensuring that garments maintain their fresh, vibrant look even after multiple washes. Leveraging AVITERA® SE and NOVACRON® dyes, this solution helps mills and brands significantly reduce their environmental footprint, consuming up to 50% less water and energy during processing.
End-to-End Sustainable Solutions for Every Wear
Modern performance apparel must not only enhance wearers’ comfort and performance but also lead the way in sustainability and trendsetting fashion. Archroma’s extensive product portfolio enables sportswear, athleisure, and workwear brands to incorporate features such as long-lasting color, moisture management, temperature regulation, odor control, enhanced durability, and fit optimization.
At PERFORMANCE DAYS, Archroma will present its SUPER SYSTEMS+ solutions, an innovative suite of fiber-specific wet processing techniques designed to deliver:
- Measurable environmental benefits
- Durable colors and functional effects
- Cleaner chemistries free from harmful substances
Visitors will have the opportunity to explore EarthColors® technology, which creates high-performance dyes from food and agricultural waste, as well as other groundbreaking solutions like:
- PHOBOTEX® fluorine-free durable water repellents
- Sanitized® OX20 odor-neutralizing solutions
- AVITERA® GENERATION NEXT sustainable cellulosic dyes
Meet Archroma at PERFORMANCE DAYS 2025
PERFORMANCE DAYS, a premier event for functional fabric innovations, takes place twice a year, attracting industry professionals focused on sourcing seasonal, high-performance textile solutions. The March 2025 edition in Munich is expected to welcome around 3,000 visitors and 500 international suppliers, alongside digital exhibitors and global online attendees.
Join Archroma at Booth T17, Hall C5, Messe München, from March 5-6, 2025, and experience the future of sustainable textile innovation.
For more information, visit Archroma’s official website.