Alok Industries to Unveil New Retail Architecture for Home Textiles at Fall 2026 NY Market Week
Developed with Studio Heritage Living, the new retail concept will introduce a consumer-focused approach to merchandising bedding and bath collections.
Alok Industries’ Home Textiles Division will introduce a new retail architecture at its Madison Avenue showroom during the Fall 2026 NY Home Fashions Market Week, scheduled from September 14 to 17. Developed in collaboration with Studio Heritage Living (SHL), the concept is designed to present a new approach to home textiles merchandising and retail experience.
Alok Industries to Present New Retail Architecture at NY Home Fashions Market Week
Alok Industries’ Home Textiles Division is set to unveil a new retail architecture at its showroom at 105 Madison Avenue, New York, during the Fall 2026 NY Home Fashions Market Week.
The concept has been developed in partnership with Studio Heritage Living (SHL) and will be fully revealed during Market Week. The initial unveiling will provide retail partners and industry stakeholders with a preview of the company's approach to the future of home textiles merchandising.
The initiative focuses on creating a more consumer-centric retail experience while building on Alok Industries' expertise in product and fibre innovation.
New Approach to Home Textiles Retail
The retail architecture incorporates SHL's design and merchandising expertise across product strategy, packaging and retail architecture.
The approach extends across both bedding and bath collections, bringing product development, packaging, merchandising and consumer behaviour into a unified retail concept.
Biji Chacko, COO of Alok Industries, said:
"We've always led with innovation on the fibre side. This year, we're taking the next step with a new retail architecture that reimagines how consumers experience our home textiles portfolio. This new retail vision reflects Alok Industries' commitment to meaningful retail innovation, brought to life with the design expertise of Studio Heritage Living (SHL). We are excited to unveil the complete concept at Market Week.”
Avinash Malani, Divisional Head, said:
"This marks an important milestone in our journey to evolve beyond product manufacturing and create stronger retail experiences for our partners. We're looking forward to showcasing this new approach at Market Week and sharing more about what it means for the future of home textiles."
Studio Heritage Living Partnership
Studio Heritage Living is contributing its design and merchandising expertise to the initiative, covering the company's product strategy, packaging and retail architecture.
Disha Shah, founder of Studio Heritage Living, said:
"Over the last 25 years, I've worked across India's and the world's textile supply chains, helping global brands bridge the gap between manufacturing excellence and consumer relevance. This collaboration reflects a shared vision of creating retail experiences that are built around consumers, and we're excited to unveil the complete concept together at Market Week."
She added:
"What makes working with Alok Industries particularly exciting is the company's willingness to challenge conventional retail thinking and invest in a more integrated consumer experience. Alok recognized the opportunity to bring product development, packaging, merchandising, and consumer behavior together into one cohesive retail architecture, while ensuring the same design philosophy extends seamlessly across both the bedding and bath collections.
What stands out is that this initiative is not simply about creating more impactful displays. It reflects Alok Industries' commitment to help retailers tell clearer product stories, simplify purchase decisions, and create stronger commercial outcomes. This collaboration is a great example of how Alok's forward-looking approach to product and retail strategy can create meaningful business impact at scale."
Showroom Preview During Market Week
Members of the trade press will be able to preview the new showroom concept, including the sleep platforms and bath collection, by appointment during Market Week.
Venue: 105 Madison Avenue, New York
Dates: September 14–17, 2026