Alok Industries to Unveil New Retail Architecture for Home Textiles at Fall 2026 NY Home Fashions Market Week

New showroom concept, developed with Studio Heritage Living, aims to reshape merchandising for bedding and bath collections

Alok Industries' Home Textiles Division will unveil a new retail architecture at its Madison Avenue showroom during the Fall 2026 NY Home Fashions Market Week, scheduled from 14 to 17 September. Developed in collaboration with design partner Studio Heritage Living (SHL), the concept introduces a new approach to merchandising home textiles, with the complete retail format set to be presented during the event.

According to the company, the initial unveiling will provide retail partners and industry stakeholders with an early look at its latest retail strategy, centred on a more consumer-focused shopping experience while building on its expertise in home textile innovation.

New Retail Strategy for Home Textiles

The new retail architecture has been developed to support Alok Industries' evolving approach to merchandising across its home textiles portfolio.

Biji Chacko, COO of Alok Industries, said:

"We've always led with innovation on the fibre side. This year, we're taking the next step with a new retail architecture that reimagines how consumers experience our home textiles portfolio. This new retail vision reflects Alok Industries' commitment to meaningful retail innovation, brought to life with the design expertise of Studio Heritage Living (SHL). We are excited to unveil the complete concept at Market Week."

Avinash Malani, Divisional Head, added:

"This marks an important milestone in our journey to evolve beyond product manufacturing and create stronger retail experiences for our partners. We're looking forward to showcasing this new approach at Market Week and sharing more about what it means for the future of home textiles."

Collaboration with Studio Heritage Living

The initiative integrates the design and merchandising expertise of Studio Heritage Living (SHL) across product strategy, packaging and retail architecture.

Disha Shah, Founder of Studio Heritage Living, said:

"Over the last 25 years, I've worked across India's and the world's textile supply chains, helping global brands bridge the gap between manufacturing excellence and consumer relevance. This collaboration reflects a shared vision of creating retail experiences that are built around consumers, and we're excited to unveil the complete concept together at Market Week."

She further stated:

"What makes working with Alok Industries particularly exciting is the company's willingness to challenge conventional retail thinking and invest in a more integrated consumer experience. Alok recognized the opportunity to bring product development, packaging, merchandising, and consumer behavior together into one cohesive retail architecture, while ensuring the same design philosophy extends seamlessly across both the bedding and bath collections.

What stands out is that this initiative is not simply about creating more impactful displays. It reflects Alok Industries' commitment to help retailers tell clearer product stories, simplify purchase decisions, and create stronger commercial outcomes. This collaboration is a great example of how Alok's forward-looking approach to product and retail strategy can create meaningful business impact at scale."

Market Week Preview

Members of the trade press will have the opportunity to preview the new showroom concept, including the sleep platforms and bath collection, by appointment during Fall 2026 NY Home Fashions Market Week.

The preview will take place at 105 Madison Avenue, New York, from 14 to 17 September 2026.