AEPC Welcomes Export Promotion Mission Measures
AEPC responded to the incentives announced under the Export Promotion Mission by the Government. The council stated that the initiative addresses multiple stages of the export process and is expected to support India’s apparel exporters.
The Apparel Export Promotion Council (AEPC) has welcomed the incentives announced under the Export Promotion Mission by the Government. The council said the initiative is structured to strengthen India’s apparel exports.
Commenting on the announcement, Dr. A. Sakthivel said, “The Export Promotion Mission will serve both as a strategic cushion against global uncertainties and as a powerful catalyst to unlock emerging opportunities in new and established markets. The Mission’s most powerful feature is its comprehensive ‘360-degree support’ that addresses every critical stage of the export journey: raw material procurement, compliance, logistics, branding, marketing, and financing. This holistic framework empowers small suppliers and Indian brands to reach global customers through e-commerce channels while enabling larger players to deliver high-volume orders to major markets.”
He further stated, “With Free Trade Agreements (FTAs) with the United Kingdom, European Union, and other key economies expected to be implemented soon, significant tariff advantages will open access to some of the world’s largest apparel markets. For Indian manufacturers to fully capitalize on these opportunities, rapid expansion, technological upgradation, and infrastructural strengthening are imperative. The Export Promotion Mission arrives as the exact ‘just-in-time’ support the industry has been waiting for.”
According to AEPC, by addressing bottlenecks across the export lifecycle, the Mission is intended to support both established enterprises and emerging players, particularly MSMEs, in accessing global markets. The council said the framework is designed to strengthen India’s role in global sourcing through joint ventures and partnerships.
The Export Promotion Mission integrates financial enablers under Niryat Protsahan with trade facilitation support under Niryat Disha through a unified, digitally monitored system. The interventions are structured to address challenges faced by MSMEs, including the cost of capital, access to trade finance, compliance requirements in international markets, logistics constraints, and market entry barriers.
The Mission includes the following initiatives:
- Direct E-Commerce Credit Facility: Provides collateral-free credit support of up to ₹50 lakh with 90% guarantee coverage to help MSMEs expand their presence on global digital marketplaces.
- Trade Regulations, Accreditation & Compliance Enablement (TRACE): Supports exporters in meeting international standards, certifications, and regulatory requirements.
- Facilitating Logistics, Overseas Warehousing & Fulfilment (FLOW): Assists exporters in accessing overseas warehousing and fulfilment infrastructure, including integration with global e-commerce distribution networks. Assistance of up to 30% of the approved project cost will be provided.
- Logistics Interventions for Freight & Transport (LIFT): Provides partial reimbursement of up to 30% of eligible freight expenditure, subject to a ceiling of ₹20 lakh per IEC per financial year, for exporters in low export-intensity districts.
- Bharat Mart: Overseas warehousing initiatives, including Bharat Mart in Dubai, aimed at providing access to markets in the GCC, Africa, Central Asia, and Europe.
AEPC stated that these measures are expected to reduce transaction costs, improve ease of doing export business, and support MSMEs in integrating with global value chains.
The council said it will continue to work with the Ministry of Commerce and Industry on the implementation of these measures and related initiatives.