AD by Arvind Launches SS26 Menswear Collection with Raghav Juyal

AD’, the contemporary ready-to-wear label under the House of Arvind, has launched its Spring Summer 2026 menswear collection, Raghav’s Collection X Urban Pause 2.0, inspired by actor Raghav Juyal. The collection is designed for urban consumers and includes garments developed using breathable fabrics, engineered fits and adaptable silhouettes.

The collaboration aligns with Raghav Juyal’s public persona, incorporating elements of movement and self-expression into the collection’s design direction. The collection forms part of the brand’s ongoing narrative, “AD is a Movement,” which reflects its positioning around individuality and personal style.

Urban Pause 2.0 focuses on clothing intended for multiple settings, including work and leisure, while maintaining a consistent design approach centred on comfort and flexibility. The concept is presented as an extension of the brand’s broader design philosophy.

To support the launch, AD has released a campaign film featuring Raghav Juyal. The film presents multiple looks from the SS’26 collection and highlights the functional attributes of the garments, including breathable materials and relaxed fits.

Commenting on the launch, Mr. Pranav Dave, Chief Business Officer – Retail, Arvind Limited, said: “With Raghav’s Collection X Urban Pause 2.0, we wanted to take forward the idea that comfort is not just a product feature but a mindset. AD has always focused on creating clothing that supports the real lives of modern men. Raghav’s journey, individuality, and effortless style align naturally with our philosophy of encouraging people to express themselves with confidence and authenticity.”

Raghav Juyal said, “Urban Pause reflects something I strongly believe in, being comfortable in your own skin. My journey has always been about staying authentic and expressing myself freely. This collection captures that idea through clothing that feels effortless, breathable, and true to who you are. I’m excited to be part of something that encourages people to slow down, be real, and embrace their individuality.”

The collection includes a range of silhouettes aimed at urban consumers seeking both comfort and versatility. It will be available through the Arvind Store network and on e-commerce platforms across India.

As part of the rollout, AD has also launched its official website, adbyarvind.com, which will serve as a platform for showcasing collections and facilitating customer engagement. The platform is intended to support the brand’s direct-to-consumer strategy and digital expansion.

The campaign has been developed by Plus One Agency and combines visual storytelling with the brand’s positioning.