Abhay Deol Stars in ColorPlus Autumn Winter 2026 Campaign

‘Live the Pause’ campaign presents ColorPlus’ take on contemporary casual menswear for Autumn Winter 2026

ColorPlus has unveiled its Autumn Winter 2026 campaign, “Live the Pause,” featuring actor Abhay Deol. The campaign brings together the brand’s approach to contemporary casual dressing with Deol’s association with an individual approach to lifestyle and personal expression.

The campaign was announced in Bengaluru on September 22, 2026, and marks the next stage of ColorPlus’ brand communication around its menswear offering.

ColorPlus Builds on Its Smart Casual Positioning

ColorPlus has developed its identity around casual menswear and the “Smart Casuals” category. The brand drew on international styles while developing its own approach to everyday dressing, building a range around classic pieces, comfort and character.

For its Autumn Winter 2026 campaign, the brand is focusing on the idea of taking time to slow down, step away from everyday noise and enjoy personal interests without immediately looking towards the next milestone.

The campaign’s central theme, “Live the Pause,” explores a different relationship with time and the idea of following an individual pace.

Abhay Deol Fronts the Campaign

Abhay Deol’s association with the campaign reflects the actor’s public image of following his own path rather than convention. ColorPlus positions his perspective on making time for personal interests alongside the campaign’s theme of pausing and enjoying the present.

The campaign therefore focuses less on future milestones and more on the space between them.

Corduroy Takes Centre Stage for AW26

For Autumn Winter 2026, ColorPlus has placed corduroy at the centre of its collection.

The fabric brings texture and warmth to the range while drawing on its association with classic menswear. The campaign presents corduroy within a contemporary wardrobe alongside ColorPlus’ wider focus on classic pieces.

Speaking about the Autumn Winter 2026 collection, Satyaki Ghosh, Wholetime Director & CEO, Raymond Lifestyle, said:

“Live the Pause’ captures that character in a way that feels very natural to the brand: the confidence to slow down, enjoy the moment and live life on your own terms. By infusing classic wardrobe staples with a bold, vibrant color palette, we are elevating everyday essentials that bring energy, confidence, and effortless style into daily life.”

Abhay Deol on the Campaign

Sharing his thoughts on the campaign and its philosophy, actor Abhay Deol said:

“I’ve always valued associations that feel authentic and have a point of view beyond the product itself. ColorPlus, with its long-standing connection to menswear, is now embracing a more contemporary expression of how a man chooses to live, dress and spend his time. I’m genuinely happy to be part of this new chapter with Raymond. ‘Live the Pause’ is a thought that feels especially relevant today, and I look forward to bringing this spirit to life through the AW’26 campaign.”

Through “Live the Pause,” ColorPlus is focusing its Autumn Winter 2026 communication on the quieter side of everyday life, with the campaign placing emphasis on enjoying the present rather than continually looking towards what comes next.