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A NEW INFORMATION & ACCESSIBLE TOOL TO SPEED UP CHANGE TOWARDS RESPONSIBLE INNOVATION THROUGH KNOWLEDGE

Published: May 13, 2022
Author: DIGITAL MEDIA EXECUTIVE

The time for systemic change in the fashion and textile industry is now. Experts of responsible innovation feel the urgency to develop concrete tools to support and facilitate it. For this reason C.L.A.S.S. – the international eco hub run by Giusy Bettoni – has taken another strategic step to enrich its SMART ACADEMY offer with three Training aimed at sharing valuable and practical information concerning three main areas of sustainable development.

“We want to share our deep knowledge in responsible innovation in order to give people and companies concrete tools to create real change both in the fashion supply chain and in the general public” Says Giusy Bettoni, CEO and founder of C.L.A.S.S. “We believe that one plus one always equals three.

Through the common ground notions and the new synergies that the trainings will create, we will get additional possibilities to transform fashion from the inside out, and vice versa”.

Focusing on each of the three Training, they are:
1. Introduction to a new generation of fashion
Since 2007 C.L.A.S.S. has been advocating for a new generation of value driven fashion where the fusion of design, innovation, communication and responsibility shapes an informed and competitive business, able to play both at an economic and social level. At the base of our philosophy is a formula: Virtuous Fashion, the one with the capital F, is the product of a perfect integration of design (D), innovation (I), sustainability (S) and communication (C). In brief: F = D x I x S x C.

2. Introduction to Smart Ingredients
What is a responsible material? How to source responsibly? Which are the latest smart ingredients that can enrich with new generation fashion collections? During the session you will be guided through a journey into materials available in the market, where you will have the chance to have an “informed background“ of each one material journey . Conscious Choices can be made ONLY IF you have all the true full information in your hands. That’s what this training can do for you: to inform you for you to make the best choice for your objectives. A simple but facts driven introduction to the key available innovative and sustainable materials : Naturals, transformed and new generation ones where traceability, transparency , innovation, performance , responsible measurements are leading both the storymaking and the storytelling. A conscious valuable choice starts with an informed Knowledge.

3. Introduction to Sustainability Report
The preparation of the company’s sustainability report is a fundamental moment to define objectives, identify improvement actions, and measure its environmental and social impact. It is a job that involves the entire company team, which can transform the report into an opportunity for growth. An image from the new C.L.A.S.S. identity, focused on the importance of sharing The package offered by C.L.A.S.S., in collaboration with Silvia Gambi, sustainable fashion journalist and podcaster of Solo Moda Sostenibile, combines training with personalized consulting with a coaching action to guide the company team in the preparation of its sustainability report, offering the necessary support to create a document that tells about the company, its values, its commitment and also its objectives.

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