San Mateo, CA — 29 March 2022 — 3DLOOK, the global leader in AI-first mobile body measuring and virtual try-on solutions, announced today the launch of the new YourFit 2.0, an omnichannel fashion personalization and engagement platform. With privacy and inclusivity at the core, the out-of-the-box solution is designed to help fashion brands and retailers fight massive increases in return rates — detrimental to the bottom line and the sustainability efforts driven by a digital generation. 3DLOOK’s customers have seen overall decreases in return rates by 30% year-over-year combined with 4X increases in e-commerce conversions and 30% increases in AOV (average order value).
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YourFit 2.0 by 3DLOOK offers the unique combination of an engaging photorealistic virtual try-on with instant feedback on what size would fit best, powered by its patented core technology that accurately captures and instantly processes customers’ body data;
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It introduces a new personalized recommendation engine that lets you virtually try on AI-picked items based on the shopper’s body shape and measurements, fit preference, inventory and best-sellers, simplifying the online shopping experience and replicating the sales associate;
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YourFit 2.0 unique new social sharing feature encourages shoppers to share their try-on with a single tap, promoting brand re-engagement and bringing new shoppers back to the brand’s website as a form of customer acquisition.
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The platform powers a streamlined and contactless in-store experience using advanced NFC and RFID technology to “tap-to-virtual fit,” or it can also be used with QR codes to “scan-to-virtual fit,” enabling consumers to have the same brand experience regardless of where they are choosing to purchase.
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The solution can also bind the store location to the brand’s YourFit 2.0 merchant account so that when shoppers are in stores, the solution enables proximity-based notifications and marketing.
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Later this year, YourFit 2.0 will also be available as an app for store associates so that they can leverage personalization data giving them tools to better serve their customers.
“In our collective forty years in the fashion industry, we have experienced firsthand the challenge of matching customers with their right size. With sustainability and inclusivity at the core of Date of Birth, a digital marketplace where customers discover and shop sustainable, inclusive and local apparel brands, it’s essential that everyone can easily find their right size and fit. Our partnership with 3DLOOK helps our customers find their fit in seconds, and provides an experience that reduces returns and the steep environmental cost that comes with it.” — said Wes McCaw & Noah Treshnell, Co-Founders of Date of Birth, one of the first companies to roll out YourFit 2.0.
