An exclusive collection of archival wedding dresses by Atelier Emé artfully reworked in collaboration with mending for good, the consulting firm offering luxury brands creative and ethical solutions for design-driven upcycling.
Re-Love is an incredible project of circular co-design that has involved two leaders in their field, the harmonious union of high Italian craftsmanship and green strategies with a high social impact. Love a wedding dress, once and forever. Re-Love is the capsule collection composed of sixteen wedding dresses – 10 developed in collaboration with mending for good, 6 created in-house by the company’s style office. Sixteen iconic garments of the brand selected among the most significant in the history of the Maison reworked with love through a transformation project based on the principles of circularity. A harmonious and enchanting fusion of past and present, an effort that makes clear and possible innovation strategies following sustainability paths. Atelier Emé has decided to collaborate with mending for good by developing a series of pieces based on high craftsmanship techniques, creativity, romance, and fun, starting from the archive dresses. A work carried out by the style office in the sartorial laboratories of the Maison Atelier Emé deconstructing and reconstructing the chosen garments, while mending for good, on the other hand, has provided repurposing solutions through painting on fabric by Karl Joerns of La Serra MK textile Atelier in Florence, hand embroidery by Donatella de Bonis and hand decorations. A fairy-tale upcycling achieved through a synergistic work that has combined highly specialized skills and craftsmanship for ten dreamy, romantic creations, full of colorful designs, watercolor bouquets, three-dimensional applications, and ton-sur-ton embroidery.
The Re-love collection – and the collaboration between Atelier Emé and mending for good – are the result of circular creativity applied to the wedding sector. Tailoring and craftsmanship take on a new aesthetic that feeds on a significant past and the know-how of the Atelier Emé Maison. Furthermore, the bridal gowns of the Re-love limited edition collection are also the result of a training path, of workshops organized by mending for good and held by the artisans and which involved the San Patrignano artisan workshops for painting on fabric and Manusa for handmade embroidery.
The cooperatives benefited from workshops to deepen particular technical knowledge.”This is a visionary project that has the potential to become a prominent case history and a virtuous example of how an authentic and elegant approach to a circular design, combined with artisan manufacturing excellence, is able to give life to a collection of unique and desirable wedding dresses,”
