The move to digital has been tremendous for us—Kornit provides the quality, consistency, and productivity we need.”
November 6, 2020, Rosh Ha’ayn, Israel – Kornit Digital (Nasdaq: KRNT), a worldwide market leader in digital textile printing technology, announced its customer QTCo, Australia’s highest-volume fulfiller of digital direct-to-garment (DTG) imprinted apparel, has installed an additional two Kornit Avalanche HD6 systems for on-demand production. The move follows QTCo’s increased order volumes in recent months, which management attributes to the company’s rapid delivery times and increased web-driven business resulting from COVID-related precautions and regulations.
According to Statista, e-commerce is expected to account for more than US$27 billion in revenues in Australia this year, a year-over-year increase of more than 22%. With more than US$7 billion of this total, fashion constitutes the largest segment of this market, and these trends have long driven adoption of on-demand production technologies.
Having grown since its inception 25 years ago, QTCo provides a diverse array of DTG, screen printing, and sublimation services for apparel, headwear, bags, drinkwear, and promotional products, with clients encompassing major apparel brands, independent e-tailers, and private consumers. Investing in Kornit Digital technology has empowered the business to guarantee customised pieces are shipped within 48 hours, making small orders profitable.
“We could see market opportunity in short run, on-demand printing—run lengths were consistently coming, and customers wanted their jobs in less time,” said Darren Fraser, Managing Director at QTCo. “The Kornit systems had the industrial scale we believed we needed to make the switch to digital a success.”
Fraser added, “The move to digital has been tremendous for us—Kornit provides the quality, consistency, and productivity we need.”
According to Fraser, the advent of COVID accelerated consumer shifts towards online purchasing, and Kornit’s single-step, eco-friendly platform for on-demand DTG fulfilment is well-suited to that new market landscape.
“We are engaging with new customers every day who are perhaps unable or unwilling to go to a brick-and-mortar store,” said Fraser. “When they discover the benefits of online shopping—the personalisation, the choice, the ease—they come back for more. The customer experience we provide is excellent.”
Fraser noted QTCo has supplemented its Kornit DTG systems with popular web-based design and POS platforms, which further streamline the end-to-end process, eliminate errors, minimize time to market, and free up resources for continuous investment in operations.
“The growth of e-commerce in 2020 alone has been clear, decisive, and unforgiving to manufacturers unprepared for production on demand, and married to slow, traditional production cycles dependent on vulnerable supply chains,” said Omer Kulka, Kornit Digital CMO. “As QTCo and countless other satisfied Kornit customers continue to demonstrate, being able to provide retail-quality, responsibly-made apparel quickly, in any quantity, and without design limitations is a solid business plan for success and growth, regardless of unforeseen headwinds.”
About Kornit Digital
Kornit Digital (NASDAQ:KRNT) develops, manufactures and markets industrial digital printing technologies for the garment, apparel and textile industries. Kornit delivers complete solutions, including digital printing systems, inks, consumables, software and after-sales support. Leading the digital direct-to-garment printing market with its exclusive eco-friendly NeoPigment printing process, Kornit caters directly to the changing needs of the textile printing value chain. Kornit’s technology enables innovative business models based on web-to-print, on-demand and mass customization concepts. With its immense experience in the direct-to-garment market, Kornit also offers a revolutionary approach to the roll-to-roll textile printing industry: Digitally printing with a single ink set onto multiple types of fabric with no additional finishing processes. Founded in 2003, Kornit Digital is a global company, headquartered in Israel with offices in the USA, Europe and Asia Pacific, and serves customers in more than 100 countries worldwide. For more information, visit Kornit Digital at www.kornit.com.
