Industry And Cluster | News & Insights

Equator Advanced Appliances urges people to protect the aesthetic KHADI

Published: October 6, 2020
Author: TEXTILE VALUE CHAIN

Introduces SAREE WASH CYCLE to protect Khadi wear and masks

India,Oct 2020: During the pandemic, the natural fiber cloth for Swadeshi movement Khadi emerged as a savior with reusable Khadi masks. Khadi fabric, also once known as ‘freedom fabric’, is a hand woven natural fibre made with cotton. With progressive times, it has undergone transitions making it a sustainable fashion statement while promoting local weaves and khadi artisans. Once again Khadi unites the people of India in the fight against the pandemic with its reusable Khadi masks. Recently, Khadi and Village Industries Commission has supplied over 6 lakh masks during Lockdown.

Equator Advanced Appliances urges people to protect the aesthetic Khadi with their innovative SAREE WASH CYCLE. The 30 min wash and rinse cycle will help to protect the texture of the fabric for sustaining it in the long run. Contributing to protect the fabric as well as the environment, Equator has designed the machine to help save energy and water consumption by 20%.

With government declaring wearing masks as mandatory, it is important to protect the fabric for reusing it to create masks. Therefore, people can opt for reusing the Khadi fabric to make face masks as its more sustainable.

The machine comes with a lot of other features that focuses on protecting Khadi from dust mites, and other allergens. It comes with an In-built Sanitize cycle that helps kill germs by heating the water at a temperature of 74 degrees Celsius. The anti-microbial treatment technology reduces the growth of bacteria while keeping the clothes safe.

The smart washing machine, Super Combo EZ 5000 CV is available on the brand’s website and through e-commerce players like Amazon, Flipkart, PaytmMall, etc along with EMI options.

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