Adidas is collaborating with Wolford to create new seamless performance garments with all-day wearability for autumn/winter 2020.
Adidas is the first sportswear company to partner with Wolford. The activewear collaboration will feature two capsule collections, Studio Motion and Sheer Motion, both of which will feature sleek and supportive performance pieces crafted with opaque and sheer knitting techniques.
The aim of the collections is to combine Wolford’s mastery of knitting capabilities and yarn with Adidas’ expertise in athlete performance and technical fabrics, as both brands look to “blend the best of both industries”.
“It has been a pleasure to work with such an amazing brand like Adidas, and have the opportunity to combine our feminine touch and comfortable second-skin-like clothes, with their knowledge and dedication to high-performance sportswear”,said Silvia Azzali, Wolford’s chief commercial officer.
The collections are inspired by 80s and 90s sportswear, as well as luxury sheer and opaque knits that hug the body to create a feminine silhouette with maximum comfort and support. Each collection drop will feature completely seamless garments including three co-ordinated long sleeve top and legging sets and two bodysuit looks, all offering full coverage and a second-skin feel.
The combination of sheer and opaque knits, explains Wolford is to create pieces that can be worn during workouts and layered throughout the day, while also offering “unparalleled comfort and fit”.
Josephine Aberg, vice president design women’s at Adidas, added: “In our ambition to redefine the use of knit in sportswear and to build on our cult favourites like Warpknit, Wolford, which has the best knitting capabilities in the market, Wolford emerged as the perfect partner to collaborate with on this luxurious collection.”
The first drop, Studio Motion, is launching November 2, 2020, and aims to push the boundaries of knitted design with intricate use of knitting techniques paired with metallic yarns to produce a high-shine finish, which is highlighted by fluid lines to complement the body’s curves and make the wearer stand out.
The second drop, Sheer Motion, launches on January 4, 2021, and takes inspiration from 90s styling, with a capsule set of coordinates that represents the “ultimate fusion” of Adidas’ sportswear innovation and Wolford’s sheer opaque premium technique.
Each Sheer Motion piece uses micro detailing to offer a sheer look in areas where breathability is needed the most.The first capsule collection Studio Motion will be available from November 2020, followed up by Sheer Motion in January 2021. Both will available for prelaunch exclusively from adidas.com and from Wolford stores and selected partners worldwide.
