India’s leading linen brand from the house of Aditya Birla Group, Linen Club recently announced the launch of its new brand identity and logo, representing the brand’s passion, authenticity and expertise in creating the finest quality linen fabric and apparel.
The premium linen fabric brand collaborated with VGC, a Mumbai-based creative agency, for the creation and designing of its logo.
Bringing together the Indian heritage and the European origin was the central inspiration behind the new brand identity.
The new logo, at the same time, with flax stalk and flower imprinted on a shield, embodies authenticity and legacy.
Satyaki Ghosh, CEO, Domestic Textiles, Aditya Birla Group, said that Linen Club boasts of a strong legacy of more than 7 years in India.
“As we prepare ourselves for the future, we want the Linen Club brand identity to manifest our passion for linen combined with our heritage, our expertise and our authenticity,” he further stated.
Satyaki was quick to add that the new identity is powerful enough to provide ‘a credible and inspiring imagery’ to the brand while also staying true to its core values.
