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‘It is time we give back to the society’, Designer Archana Kochhar applauds the frontline workers

Published: July 17, 2020
Author: TEXTILE VALUE CHAIN

Everyone across the world has been taken by a blow, trapped inside the cruel crunches of the Covid-19 pandemic. It has changed the way the world functions with people facing serious physical, mental and financial setbacks. This wake-up call is stronger than ever and now is the time we give back to the society in our own way.

We need to come to terms with a new ‘normal’ where meetings will only mean those on online platforms, birthday wishes will be sent across the boundaries of a screen and attending classes will only mean being confined to the laptop screens. Wearing masks and using sanitizers is becoming a part of our lives.

Team Archana Kochhar, understands that no amount of appreciation will suffice to acknowledge the efforts of the frontline workers who are risking their lives without a thought and the greater goal of serving mankind. Hence, the team decided to do their bit and acknowledge the work of these unsung heroes. They distributed non-surgical masks in the local police stations, BMC office and MLA office manufactured by us. The entire team took this opportunity to thank the government officials, police force, BMC team and the health-care workers for the constant support and endless hours of dedicated duty.

Team Archana Kochhar recognised the increasing need for masks. It has become a part of our attire every time we step out. They decided to work on a new ‘masks collection’ to add a little colour and pomp to life. These masks are a variation of the basic design to compliment your outfits when you step out. The design sports an extended stole/ scarf.

Stitched by their team of talented tailors, these washable masks are made out of recycled fabric. They were produced while abiding to all the social distancing and safety measures. They expressed their happiness to give back something to the society in their own way.  Everyone at Archana Kochhar has put in hours of hard-work and crafted these with all their love to simply bring a smile on your faces.

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